Marketing Executive

Posted 5 April by Europcar Easy Apply

We have a fantastic opportunity for a Product Marketing Executive to join the team in our Watford office.

Europcar is a market leader and a global brand specialising in Vehicle Rental Solutions. Founded in 1949 in Paris, Europcar has continued to grow and now operates in 143 different countries across the globe.

Role objectives:

  • To support the UK Ecommerce and Product Marketing Manager in the execution of the marketing strategy for major Products
  • To achieve revenue and profit margin targets for the UK product portfolio
  • To identify opportunities to enhance existing products and develop new products aligned to the wider UK business strategy

Product Marketing

  • Implement marketing campaigns for key products, aligned to business objectives
  • Brief agencies on campaign objectives including; business objectives, product proposition and positioning, target audience, creative requirements etc
  • Oversee campaign performance, report internally including learnings
  • Develop sales collateral and promotional materials to support the growth of major products on multiple channels

New Product Development

  • Conduct market research as required; brief agencies and oversee research projects
  • Compile market assessment and competitive analysis to help identify potential new product development opportunities
  • Prepare data for Business Case Development
  • Find innovative ways to quickly test products in the market to achieve 'real world' market testing

Internal Communication

  • Manage internal communication with other Departments including including RCM, Legal and Operations to ensure product communications are accurate, compliant and implemented correctly
  • ensure that all Work Instructions are up to date, accurate and understood
  • develop training tools for Operations teams and Contact Centre
  • ensure that Terms and Conditions for all Products are correct
  • Liaise with UK Ecommerce Team over promotions and digital marketing placements of Products
  • Liaise with the UK Ecommerce Team to ensure product definitions, features and benefits are accurate on digital channels

Product Performance Reporting

  • Analyse major product performance reports; highlighting trends, raising performance issues and proposing solutions
  • Prepare reports and presentations for regular and ad hoc meeting requirements

Desired candidate experience

  • Degree educated
  • Strong understanding of media channels and their role in delivering an effective marketing campaign
  • Experience in product development and product launches
  • Excellent project management, organisational and communication skills
  • Excellent attention to detail
  • Passionate, enthusiastic with 'can-do' attitude, pro-active and capable self-starter
  • Strong analytical skills; ability to interpret data and use it to improve performance
  • Creative, innovative and energetic team worker who can 'think outside the box'
  • Ability to think creatively and communicate ideas in a clear and concise manner
  • Ability to work in an international team & environment
  • Skills to manage internal and external relationships
  • Proficient use of Word/Excel/Powerpoint

The successful candidate will need to have a proven track record in Marketing and be able to demonstarte very good attention to detail. You will have a good working knowledge of Word/Excel/Powerpoint

Reference: 34836460

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