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This will include social media, PR support and content management. This person needs to be fully involved and engaged with local activities, be able to take clear briefs and provide marketing advice where required.
Implement social media for the service line
• Implement social media activity for the service line, ensuring that it follows the corporate social media policy, and guidelines set by the Digital team.
•Ensure that the site’s social media activity is engaging and appropriate for key audiences and contributes to the a business priorities for the primary care service line
•Work with the Digital, Marketing Services, and primary care Client Relationship Management teams to implement social media activity as part of overall campaigns and care initiatives.
•Implement marketing campaigns and comms to meet business goals
•Work with marketing s to measure and assess ROI to ensure that appropriate results are generated.
•Co-ordinate events as needed, ensuring that support is provided by the Marketing team
•Build up a ‘content bank’, which contains patient/staff/ stories
•Promote this online and through other appropriate channels.
•Work closely with the Marketing Services team to ensure that material produced is relevant and cost effective
•Work with PR agency to ensure communications are promoted to their appropriate audience.
Minimum of 3 years B2B and B2C marketing experience
Social media implementation experience with Degree in Marketing or related discipline
Excellent communications and relationship management skills
Self-motivated and driven by results-in a high pressure environment , and to juggle many priorities at once
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