Senior Marketing Executive / Manager - Derby (DE1 3QT)
£25-35k + benefits
Winners of the Best recruitment company to work for in the UK under £10m category at the Recruitment International awards, Xpertise Recruitment is an award-winning technology recruitment consultancy that specialises in supplying hard to find permanent, contract and interim talent across a diverse range of industry sectors across the UK.
Responsible To: Managing Director
As the Marketing Manager you will be responsible for all marketing activities across Xpertise including email marketing campaigns, content, events, advertising, brand awareness, digital SEO, website management, developing talent acquisition strategies, social media campaigns and communications / PR.
You will manage the external profile of Xpertise by raising brand awareness through advertising, direct marketing, online communications and events.
You will bring to life our brand.
Reporting into the MD and serving as a member of the Management Team this position assists in charting the direction of the organisation, being accountable for developing marketing strategies, and ensuring its effective operation. Within the organisation, the position has primary working relationships with the MD, the Management Team, and the team of recruitment consultants. Additionally the position coordinates activity with our website agency, and the recruitment press.
Principle Duties & Responsibilities:
Below are a number of key responsibilities but the right person for us will be continually seeking to improve what we do.
Marketing, Communications & PR
Responsible for creating, implementing and measuring the success of:
o Comprehensive marketing, communications and public relations that will enhance the organisation’s image and position within the marketplace and facilitate internal and external communications
o Organisation marketing, communications and public relations activities and materials including publications, media relations
Responsible for increasing candidate applications via our website and developing our "work for us" page
Responsible for organising and identifying relevant Events as well as helping to identify who should be invited to said events
Responsible for managing and reviewing Xpertise advertising mediums
Responsible for initiating and managing email marketing campaigns
Responsible for editorial direction, design, production and distribution of all publications
Coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc
Develop, coordinate and oversee programs, technical assistance and resource materials to assist teams in the marketing, communications and positioning of their activities
Ensure that the organisation regularly conducts relevant market research, monitoring and reporting on identified trends
Create and maintaining tone of voice and high communication standards
Monitoring and reporting to Senior Management Team the performance across all marketing channels and campaigns
Conduct regular competitive research on other companies within our industry specifically their products and services
Craft client, candidate and employee surveys to gather data and insights
Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines
Lead all design and copywriting
Lead on the creation of a sales enablement strategies which can help us drive the inbound recruitment sales pipeline and ensure revenue growth
Working with recruiters on managing any new specialist practices
Developing our sales / marketing presentations and sales literature
What are we looking for?
Degree or equivalent in a relevant discipline
Minimum of 2 years’ experience of marketing with the majority gained within a B2B environment
Exceptional communication skills, both written and verbal
Brand management experience acting as a brand champion
Experienced in end-to-end digital marketing, and email marketing
Analytical and able to gain and articulate insights from data
Awareness of and experience with marketing automation tools preferred
Experienced in promoting and managing social media
For additional insights as to why we were Winners of the Best Recruitment Company to Work for up to £10m in the UK, please visit http://xpertise.careers
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