Woodsford is a West London based single family office with an 18 year track record of successfully launching and building businesses in the financial services sector.
We are looking for a qualified Marketing professional with experience in B2B marketing and a passion for financial and legal services to help us bring two of our businesses to the next level.
Woodsford Litigation Funding (WLF)
Active for 7 years now, Woodsford Litigation Funding provides tailored litigation financing solutions for businesses, individuals, and law firms, in particular litigation and arbitration funding.
Our customers are the world’s leading law firms and their clients. Litigation funding is still a nascent industry and there is a unique opportunity to help solidify WLF’s reputation as one of the leading global providers of finance for law and take advantage of growing international opportunities. Reporting to WLF’s Head of Marketing and Business Development, the main focus of the role can be divided into 3 key areas; Branding and positioning, development and maintenance of marketing systems and processes and lead generation and nurturing.
WTB has been running for 3 years now and our customers include some great (and well known) UK companies and their SME suppliers. During 2016 we have launched 2 new businesses and need your help to make our presence felt as one of the most innovative, well-funded providers of desperately needed working capital to great UK companies.
Reporting to WTB's CEO, the main focus of the role can be divided into 3 key areas; supporting the board to develop effective marketing strategies across the WTB businesses, providing effective marketing collateral for the sales team and executing lead generation and nurturing campaigns.
All of our products are aimed at specific, definable market niches and as Marketing Executive you will be expected to support the Head of Marketing (WLF) and CEO (WTB) in developing appropriate marketing strategies; and then to execute that strategy. On a day to day basis, your primary role will be to initiate and execute a marketing programme that:
- Supports the direct sales teams by generating warm leads
- Continues to build the TradeBridge and Woodsford Litigation Funding brands
- Develops nurturing strategies and
- Gets the best value for our limited budget by expertly managing outside agencies (e.g. design, web, etc).
Education / Experience
An appropriate (degree level) qualification and experience in a B2B marketing role is required for this role. In particular marketing business services to Finance Directors and / or the Legal Sector or similar would be highly regarded.
You need to be a hands on marketing professional, and content to do as much as possible yourself managing both internal and external resources to be used selectively to get the best "bang for our buck".
- Marketing Campaigns
- B2B Marketing
- CRM databases
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