Marketing Director

Posted 4 January by Reed Marketing & Creative
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My client provides world class quality technology & engineering services to some of the largest organisations in the world. They are looking for a strategic Senior marketeer, who can help invigorate and elevate the brand to the next level, at a time when the company is planning its most aggressive growth journey.

Reporting into the CEO, and working within the Sales and Marketing function, the role of the Marketing Director is to drive the strategic positioning of the business whilst supporting the sales growth.

Key Responsibilities

  • Ensure the business has a clear position in the technology marketplace and help develop the story that communicates this clearly across all key mediums
  • Understand the clients and target markets and work with the sales team to build out personae and related content / messaging
  • Responsible for ensuring the development of content, messaging, and promotion of new service lines
  • Deliver themed marketing content, that can be used across a range of channels and aimed at key business decision makers, influencers, stakeholders, and potential buyers within target organisations
  • Maintain and execute a Digital Marketing strategy utilising automation and workflow functionality in CRM to reach out to as many members of the company’s audience as possible, in the most efficient manner
  • Collaboratively curate compelling content with internal delivery teams, internal SMEs, and external SMEs; including articles, blog posts, videos, and referenceable client advocacy to generate leads and support the sales team
  • Effectively manage the relationship with external agencies, including PR, content creators and relevant publications to ensure the highest impact and the greatest ROI from marketing investments
  • Take ownership of planning and implementing effective campaigns for each event and produce event marketing collateral, including seat-drop materials, and key takeaway insights
  • Maintain and enrich CRM data, segmenting data in line with campaigns to convey a targeted message
  • Develop a social media strategy, on LinkedIn and Twitter (and other relevant platforms), actively exploring opportunities to gain greater market exposure for the company
  • Manage and oversee the website to ensure that it remains up to date, including a rebrand/update in financial year 2021/22
  • Identify appropriate 3rd party organisations to stage mutually beneficial industry events where there is a compelling business case for company to invest

Skills and Experience

  • Sound commercial marketing experience within a B2B environment
  • Experience of executing marketing campaigns to B2B buyers and influencers
  • Experience of working with third parties and managing key relationships
  • Experience of leading teams / projects
  • Strong understanding and knowledge of CRM systems (HubSpot preferable)
  • Technology industry knowledge (desirable)
  • Highly organised, with excellent project management skills
  • Highly driven and goal orientated, to achieve quarterly objectives to support client acquisition
  • Strong in digital marketing domain
  • Strong persuasive skills – encouraging teams / technical teams to share stories and technical expertise

Benefits

  • Competitive basic salary up to £65k (depending on experience)
  • Flexible annual leave entitlement – 25 days plus bank holidays (you can sell back or buy holidays)
  • Enhanced Company pension
  • Life assurance
  • Work from home – only go into the office when needed
  • Long service awards

Reference: 45221667

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