Marketing Director

Posted 16 March by Intelligent People Ltd Easy Apply Featured
A Marketing Director / Head of Marketing / Head of Product Marketing is needed to fully own the GTM strategy for an exciting fintech start-up, who are a UK market leader in their space. You'll play a senior role in the team reporting to the CMO, driving B2B campaigns to improve lead generation and refining their value proposition.

The Marketing Director / Head of Marketing / Head of Product Marketing will work closely with a variety of stakeholders, across BD, Product, Marketing, Operations and Partnerships, putting together a killer marketing strategy across a fast-moving sector.

The Marketing Director / Head of Marketing / Head of Product Marketing will be responsible for:

-Creating, testing and implementing go-to-market strategies that support the companies wider value proposition

-Optimising all campaigns for lead generation

-Owning the following channels: CRM, GTM, Content, PR, full service proposition and the relevant data tools

-Working closely with the sales team and their data to identify new opportunities

-Help drive demand generation and efficiency of pipeline by developing integrated marketing strategies

-Work closely with PR teams to ensure value proposition is being properly communicated

-Closely monitor B2B conversion funnel, analysing ROI and campaign performance against business goals

The Marketing Director / Head of Marketing / Head of Product Marketing will have:

-Strong experience working in fast moving B2B marketing roles, with a GTM, CRM and value proposition focus

-Experience in working for a B2B company, ideally start-up or medium sized.

-Solid experience delivering integrated marketing campaigns to push lead generation

-Brilliant stakeholder management skills with an excellent "project management" head

-A naturally analytical approach, consistently analysing performance of all marketing activity

-The ability to clearly articulate how they've worked in a cross functional role, specifically with PR, CRM, Content and BD teams

-Experience in managing a team of 2+

-Outstanding communication skills. They want someone who brings energy and a keen attitude to the table

-Experience delivering campaigns themselves as well as delegating

This is an excellent opportunity for a Marketing Director / Head of Marketing / Head of Product Marketing to make their mark on a thriving fintech business.
If you're looking to join a business that's a marketing leader in their space, then apply now!

Intelligent People Ltd is a specialist Marketing Director recruitment agency.

Required skills

  • Marketing Director / Head of Marketing / Head of Product Marketing

Reference: 34702818

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