The Marketing Director / Head of Marketing / Head of Product Marketing will work closely with a variety of stakeholders, across BD, Product, Marketing, Operations and Partnerships, putting together a killer marketing strategy across a fast-moving sector.
The Marketing Director / Head of Marketing / Head of Product Marketing will be responsible for:
-Creating, testing and implementing go-to-market strategies that support the companies wider value proposition
-Optimising all campaigns for lead generation
-Owning the following channels: CRM, GTM, Content, PR, full service proposition and the relevant data tools
-Working closely with the sales team and their data to identify new opportunities
-Help drive demand generation and efficiency of pipeline by developing integrated marketing strategies
-Work closely with PR teams to ensure value proposition is being properly communicated
-Closely monitor B2B conversion funnel, analysing ROI and campaign performance against business goals
The Marketing Director / Head of Marketing / Head of Product Marketing will have:
-Strong experience working in fast moving B2B marketing roles, with a GTM, CRM and value proposition focus
-Experience in working for a B2B company, ideally start-up or medium sized.
-Solid experience delivering integrated marketing campaigns to push lead generation
-Brilliant stakeholder management skills with an excellent "project management" head
-A naturally analytical approach, consistently analysing performance of all marketing activity
-The ability to clearly articulate how they've worked in a cross functional role, specifically with PR, CRM, Content and BD teams
-Experience in managing a team of 2+
-Outstanding communication skills. They want someone who brings energy and a keen attitude to the table
-Experience delivering campaigns themselves as well as delegating
This is an excellent opportunity for a Marketing Director / Head of Marketing / Head of Product Marketing to make their mark on a thriving fintech business.
If you're looking to join a business that's a marketing leader in their space, then apply now!
Intelligent People Ltd is a specialist Marketing Director recruitment agency.
- Marketing Director / Head of Marketing / Head of Product Marketing