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Marketing Director

Posted 6 February by Reconomy Easy Apply Ended

Job Title: Marketing Director

Location: Telford, Birmingham

Salary: Competitive basic salary plus generous benefits package

Job Type: Full Time, Permanent

Due to continued growth, the company is seeking a Marketing Director to take responsibility for the overall strategy, planning and management of the Company's marketing. With successful revenue growth from £65m in 2014 to £123m in 2017 their marketing strategy will provide significant support to achieving their target of £200m in 2020.

The post holder will report to the CEO with responsibility for the Marketing Manager and team of 3 marketing professionals.

Key Responsibilities:

  • Developing and implementing a B2B marketing strategy to drive customer growth, retention and brand awareness across all digital and media channels, including SEO, PPC, Display, Paid Social, Viral and Content Marketing
  • Shaping the digital service and product roadmap, refining existing branding to have a clear brand architecture, which supports portfolio of new offerings
  • Developing and targeting customer segments where there is opportunity for increased wallet share, working closely with the sales teams
  • Creating a content led strategy which will draw a B2B audience through relevant touchpoints, leveraging the internal expertise status as a media commentator and contributor
  • Growing online communities, which will drive content sharing, audience engagement, recommendations, and reviews
  • Building brand awareness through PR, media, industry relations and events
  • Responsible for creating and executing ROI driven marketing strategies across the Reconomy group of companies
  • Management of corporate communications strategy and visibility programmes to strengthen the company as a leading authority figure in key industries
  • Working with the Director team to define and implement the overall Business strategy

Skills & Experience:

  • Proven execution of strategic marketing within a company with revenue of circa £200m
  • Understanding of an outsourced business model, ideally within a related industry
  • Experience of working in a private equity backed organisation that has managed significant growth
  • Operates both a strategic and hands on approach, leading from the front and setting examples

The Ideal Person:

  • A persuasive communicator, able to articulate a creative vision that is meaningful, relevant to the business and deliverable by the team
  • A strong knowledge of digital marketing and the creation and implementation of successful strategies, with corresponding results
  • You understand what outsourced waste management is and the concept of a circular economy
  • Commercially astute having worked in a PE backed business previously
  • You're intellectually curious, energetic, and innovative
  • You enjoy leading from the front and being hands on in a changing and growing business

The Experience You'll Bring:

  • You will understand the customer needs and appropriate value-based solutions that reflect a clear understanding of the businesses products and services, primary differentiators, customer segments, and key competitors' offerings. In short, you know what our customers need, you know who we are up against, and you know why our offering is better
  • You know how to establish a marketing strategy with demonstrated ROI shaped by an in-depth understanding of pipeline, business practices, industry trends, and the competitive landscape
  • You can work effectively as a team member across the company while also providing team leadership and orchestrating buy-in from across departments
  • You can promote the value of our outsourced solution offering to assist the company's growth targets - and be able to coach others to do the same

To apply for this role please click APPLY to submit your CV and covering letter

Candidates with the relevant experience or job titles of; Head of Communications, Head of Marketing Communications, Director of Marketing, Head of PR, Marketing Director, Marketing Communications, Marketing Specialist, Communications Director, Digital Marketing Communications Manager, Comms Director, Head of Media Relations, Director of Marketing and Communications may also be considered for this role.

Required skills

  • Marketing Communications
  • Marketing Director
  • Head of PR
  • Head of Communications
  • Marketing Specialist
  • Director of Marketing
  • Head of Marketing Communications
  • Communications Director
  • Digital Marketing Communications Manager
  • Comms Director

Reference: 34410006

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