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Marketing - Data & Insight Analyst

Posted 4 January by Travel Counsellors Ended

Travel Counsellors are an award-winning, travel business that places people at the heart of everything we do. We have 1,700 home-based Travel Counsellor Franchisees and 350 support staff based from our head office located near the Trafford Centre in Manchester and internationally in our 6 satellite offices. With sales of £500m plus per annum and ambitions to be a £1bn digitally enabled business, famous for the way we look after our customers and people we are always on the lookout for talented individuals who will be integral to the on-going success of this entrepreneurial business.

The Company sets itself apart by recruiting the best travel advisers, building personal relationships with customers and delivering the highest level of personal service and care that can be found in any industry. For over twenty years we’ve set the trends in travel homeworking, and last year we won the TTG Top Homeworking Agency and Travel Weekly Best Homeworking Agency awards. We’re a world class, bespoke business and one of the most fundamental factors of our business is that we’re consistent in offering an authentic and tailor-made service where our Travel Counsellors create "one off" itineraries that cannot be found off the shelf.

Founded 23 years ago, our business model is tried and tested, based on relationships, retention and referral. It’s this approach that makes us more than a little different from the rest. And that’s what keeps our customers coming back year after year, again and again.

The business is growing quickly and has a huge opportunity for further growth by executing its clear strategy globally (referred to as RRP), focusing on:

  1. Recruiting more franchisees globally;

  2. Leveraging the opportunities to increase new business from Referrals and drive up more Re-Book business, specifically from first time bookers; and

  3. Driving sales through the Company’s in-house booking system Phenix and specifically it’s directly contracted product.

The opportunity for growth is predicated on the basis of word class leading levels of customer retention, loyalty and advocacy.

The Company’s culture is based on caring and it has a clear management behaviours centred around Focus (on RRP), Pace and Energy. We want to develop a culture that encourages innovation, fresh thinking and continuous improvement by encouraging feedback at all levels.

Moving forward we’re looking for authenticity and creative flair, for individuals who are comfortable operating in the world of modern technology and those who possess a high level of digital skills, to make sure we’re always one step ahead. Each and every individual who works for Travel Counsellors takes pride in what they do, we set high standards and always, always aim to deliver.

It’s all because we care. Caring is in our DNA.

Role Purpose

To provide data analysis support to the *recruitment marketing and recruitment teams supporting candidate segmentation, process and campaign optimisation and recruitment insights.

*recruitment - in this context is Franchise Sales Funnel*

To provide data analysis support to the customer marketing team delivering improvement in customer insights and the opportunity for optimised CRM and marketing campaigns.

Main Responsibilities

  • Business ownership of the data requirements and modelling of the marketing and sales funnel for our Franchise Sales / Recruitment journey.

  • Ownership of Recruitment reporting Dashboard and data model analysis providing insights to the recruitment & marketing teams

  • Deliver Data Driven Candidate behaviour and demographic analysis to define global candidate segmentation and insights.

  • Data analysis support to candidate experience mapping identifying and implementing key measurement touchpoints to understand and optimise the experience.

  • Recruitment digital analytics and campaign analysis to support recruitment marketing in campaign performance assessment.

  • Provide data driven insight into process and data quality improvements opportunities.

  • Supporting the evolution of Customer Segmentation and insight to optimise customer marketing campaigns and CRM strategy.

  • Applying insights from customer digital analytics to provide strategies which will have strategic business impacts.

  • Support campaign planning across digital and direct mail channels, shaping and developing targeting strategies using test and learn techniques.

  • Development of segmentation and campaign analysis to provide insights to the customer marketing team.

  • Data analysis support to customer experience mapping identifying and implementing key measurement touchpoints to understand and optimise the experience.

  • End user market analysis to understand our customers’ challenges and issues.

  • Develop competitor intelligence and analysis for our direct and indirect competitors

Summary of Key Attributes and Qualifications

  • Background in marketing data analysis, CRM, campaign management or data & Insight supporting process improvements.

  • Proven experience in the use of various data modelling and reporting tools. Using a variety of tools and techniques to measure and analyse campaign and activity results, and preparing substantiated management information reports for all stakeholders

  • Proven experience of Customer segmentation, behavioural analysis and customer insights.

  • Sound Knowledge of data strategy including test and learn and measurement and campaign evaluation

  • Data driven individual with experience of running direct marketing campaigns

  • Proven knowledge in digital analytics and the use of digital data sources for integrated campaign analysis

  • Ideally some experience of business process optimisation and the use of data in relation to customer experience management.

  • Highly analytical and data driven champion

  • Excellent written and oral communication skills, comfortable in presenting complex data and information to non-technical audiences

  • Excellent problem solving skills

  • Customer centric, putting the customer at the heart of everything you do

  • Able to work under pressure

Reference: 34132514

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