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Marketing Communications Manager B2C

Posted 2 February by Forward Role Easy Apply Ended

Marketing Communications Manager

£35,000 - £45,000 plus excellent benefits

South Manchester

The primary purpose of the Marketing Communications Manager is to drive sales across their existing products so that the volume and targets are achieved. The Marketing Communications Manager also has brand responsibility for a specific product which is the UK’s No.1 product in it's field. This fantastic business has ambitious growth plans so will bring a number of products to market over the next 18 months. This role will also play a key part in the delivery of the marketing activity to support the launch of new products. The Marketing Communications Manager needs to be creative, highly organised and results focused and be able to co-ordinate and motivate a team to deliver a high standard of work in a fast paced environment.

Main Responsibilities:

  • To manage the campaign calendars and media plans for all brands to ensure that all work is delivered to the required quality and deadlines
  • To monitor and report on campaign performance for all brands and deliver regular reports to the Senior Marketing Manager
  • Day to day management of 3 direct reports who will be responsible for the tactical delivery of the media schedule and campaign activity across 6 brands. Responsibilities will include managing their weekly deliverables and coaching them to deliver highly quality, powerful comms activity
  • Responsible for planning and delivering all product marketing activity including the following; email campaigns, landing pages, website updates, adverts, inserts, digital display adverts and partner collateral
  • Responsible for launching and growing the company's newest product which will involve the delivery of the tactical activity outlined in the 2018 Marketing Plan and working to understand the motivations and behaviours of a new audience and adjusting the marketing messaging and channel mix accordingly
  • Ownership of all creative – this includes signing off the team’s creative briefs before they are sent to the studio and responsible for signing off all adverts, email campaigns, landing pages and collateral across all brands before these are sent to print or launched
  • Working collaboratively with the Designer to ensure the creative workflow is being managed seamlessly through the creative studies
  • Writing clear and precise creative briefs for the Design Studio and IT
  • Writing compelling and persuasive advertising copy for a variety of media, including full page print adverts, inserts, digital banners and email
  • Responsible for the management of the media agency who negotiate and buy advertising space on our behalf, including briefing in advertising budgets, targets and signing off finalised media spend across all brands
  • Co-ordination of competitor monitoring, ensuring that the team are reviewing competitor activity weekly and producing a monthly slide deck which is presented to the marketing team and senior management

Person Specification

  • Experience of working as a Marketing Communications Manager or Senior Account Manager in a fast paced in-house or agency environment
  • Able to manage and deliver a wide range of projects and used to prioritising a large workload
  • Able to co-ordinate and motivate a team to deliver a high standard of work
  • Experience in managing email marketing campaigns
  • Proven record of managing integrated marketing campaigns
  • Experience in relationship building with key media partners and trade partners
  • Excellent creative and copywriting and assessment skills
  • Exceptional attention to detail
  • Excellent command of English language – grammar, spelling and punctuation
  • Ability to manage competing deadlines and work with other departments (IT, Design, Call Centre) to deliver projects to agreed deadlines
  • Ability to manage the demands of different stakeholders (Management team, IT, Call Centre)
  • Able to work on own initiative as well as within a team
  • Experience of managing external suppliers and agencies
  • Experience of launching and managing brands or products

As the North's leading Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Reference: 34389173

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