Marketing Campaign Manager

Posted 5 November by Lipton Media
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Marketing Campaign Manager

Leading media events business seeks a highly talented marketing campaign manager to lead across their flagship expo portfolio.

A new and exciting opportunity has arisen for a data savvy marketing specialist to drive the marketing and brand strategy across a portfolio of exhibition events. The right candidate will work in partnership with the Digital Marketing Manager and Head of Marketing to drive visitor acquisition and conversion, through marketing channel optimisation while balancing lead generation and branding initiatives.

Carry out in-depth market research to identify core audience for data procurement, key strategic partners to drive credibility and awareness and industry drivers to ensure effective messaging across content, email, social and web.

Main role Responsibilities:

Marketing Campaign Strategy: Develop multi-channel marketing campaign plans to drive delegate and sponsorship revenue generation to ensure all event targets are met.

Targets and Scheduling: Work with the Head of Marketing to manage lead generation targets and marketing qualified revenue goals. Identify shortfalls and prioritise marketing initiatives to achieve marketing qualified revenue KPI’s and delegate attendance goals.

Market Research: Work closely with the content and data teams and liaise with key industry leaders to ensure commercial viability of all products, identify audience profile and drive awareness through the most relevant channels and media outlets.

Stakeholder Management: Manage key relationships with internal and external stakeholder to deliver projects in a timely manner and forge relationships that drive product improvements and reach.

Partnership Development: Identify and develop relationships with key industry and media partners to extend product reach and drive market credibility.

Copywriting: Use excellent copy writing skills to communicate individual event USPs, speaker information and urgency to drive delegate acquisition and sponsorship sales leads.

Analytics and Reporting: Monitor, analyse and report on campaign performance with recommendations to the Head of Marketing and Event Director.

Budget Management: Effectively manage and report on budget usage and return on investment across all paid for marketing initiatives.

Content: Build a content marketing plan for each Expo event and understand the importance of content to build a community and retain traction with your campaign.

Profile of Candidate:

  • Experience of managing multiple campaigns and brands
  • Ideally experienced in expo event b2b marketing (not a must)
  • Ideally experience in a management position
  • Experienced marketer with the ability to translate business objectives into marketing strategy
  • Successful people management and people development experience
  • Excellent written and verbal communication
  • Excellent knowledge of content and digital marketing
  • Strong stakeholder management skills
  • Ability to plan and prioritise effectively to always meet deadlines
  • Data focused and analytical

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.

Required skills

  • Digital Marketing
  • Marketing Campaigns
  • Public Sector
  • Expos
  • Man Management

Reference: 36524243

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