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Marketing Campaign Manager

Posted 8 August by Manpower Ended
Working with a market leader in IT and Medical finance, we are looking for a Marketing Campaign Manager to lead the business forward and work with new and existing customers

The purpose of this role is to write, own and execute the marketing strategy required to deliver enough leads and opportunities to cover our contribution to the indirect sales teams GP which comprises:

* IT vendors (both strategic and non-strategic)
* Medical and Dental vendors
* Brokers
You will receive support from colleagues around social, digital, design and some administrative work. Your target will be split helping existing accounts achieve their potential, cross selling products within the existing customer base and recruiting new accounts.

Main responsibilities and key activities:
? Devising the marketing strategy for our indirect channels and translating it into an annual, budgeted, timed plan with clear actions and outcomes
? Communicating the plan, internally and where appropriate externally and tracking and measuring progress including regular presentations at sales meetings and to our strategic partners, at business briefings and other events.
? Executing all elements of the plan to time and within budget which includes but is not limited to integrated campaigns including direct and email campaigns, events, writing of case studies and blogs, social content plans, collateral and presentations
? Devising marketing plans and developing marketing relationships with our strategic partners and broker and reviewing progress via quarterly meetings

Key to this role are:
? Track record of developing and delivering a successful marketing strategy
? Experience within the IT/ Leasing and or medical markets
? Ability to see a bigger picture view of how our solutions, partners and operations fit together
? High degrees of personal commitment, focus, application and endeavour
? High degrees of personal planning & organising
? The ability to work both independently and within a team
? Strong communication skills especially in writing and in presenting / meetings

Reference: 33023210

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