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Marketing & Business Development Executive

Posted 5 March by Pimento Connection Featured Ended

Main duties and responsibilities


2.Lead Generation - Generate and prospect new customers against defined outbound calling plan;

3.Lead Qualification - Qualify prospects from leads generated from outbound calling, campaigns, events and digital;

4.Centralised Sales Point - Respond to inbound calls, e-mail and web enquires within 24 hours to qualify

5.Lead Handover - Ensure data is entered into Salesforce and smooth handover to Business Development Managers and Sales Managers;

6.Admin - Ensure that administration associated with outbound/inbound calling, emails and web enquires is undertaken in a complete and timely manner on platforms such as a Marketing Automation platform (Act-On) and Salesforce;

7.Data Cleansing - Keep prospect list is kept up-to-date by validating contacts;

8.Appointment Generation - Support sector campaigns and events with in/outbound calling programmes to generate interest and book meetings for the Business Development and Sales Teams;

9.Channel Support - Support premium partners with telemarketing activity agreed with channel management;

10.Research - Conduct surveys to gather information and data on markets, sectors and verticals;

11.Reporting - Deliver weekly performance reports (calls made, lead generation and conversions) are completed;

12.Ability to explain our client’s product offering with confidence to a range of customers across EMEA by outbound/inbound calls and email;

Ad Hoc Marketing Support

·Support the Marketing team with Ad Hoc support for campaigns, events, digital and collateral creation;

·Actively engage and collaborate with marketing, support, sales management, product management and account management to facilitate new programs, messages, campaigns, and offerings;

In addition to the above responsibilities, the jobholder is required to perform other reasonable duties as ass

Required skills

  • Sales Management
  • Telemarketing
  • B2B Marketing
  • Data Cleaning
  • Pardot

Reference: 34034444

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