Marketing Automation Specialist

Posted 5 February by Marketing Moves

Our client is a market leading A.I software company whose Artificial Intelligence solutions allow companies to explore the existing trends to reveal the business of tomorrow.

They are currently searching for a Digital Marketing/Automation specialist to join their rapidly expanding marketing function to support the development, execution and measurement of multi-channel campaigns.

The ideal candidate will be digital by nature and have deep experience with campaign operations.

DESCRIPTION

  • Leverage the marketing automation system (Marketo) and CRM (Salesforce) to manage email campaigns, generate and nurture leads, track and measure campaign performance.
  • Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns
  • Create/update HTML emails, online webpages, responsive templates and forms
  • Monitor email performance of one-time and automated emails and drive insights for optimization opportunities

BACKGROUND

  • Minimum of 4 years of experience in marketing operations, demand generation and/or campaign management in a technology/ SaaS company.
  • Strong understanding of B2B marketing and an ability to translate business goals into operational requirements
  • Ability to manage multiple priorities in fast-paced environment
  • Must have experience of CRM and Marketing Automation systems

Required skills

  • B2B
  • Campaigns
  • Marketing
  • Software
  • Technology

Reference: 34395112

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