Our client is a market leading A.I software company whose Artificial Intelligence solutions allow companies to explore the existing trends to reveal the business of tomorrow.
They are currently searching for a Digital Marketing/Automation specialist to join their rapidly expanding marketing function to support the development, execution and measurement of multi-channel campaigns.
The ideal candidate will be digital by nature and have deep experience with campaign operations.
- Leverage the marketing automation system (Marketo) and CRM (Salesforce) to manage email campaigns, generate and nurture leads, track and measure campaign performance.
- Own campaigns from end to end - manage the daily set-up of one-time and automated email campaigns
- Create/update HTML emails, online webpages, responsive templates and forms
- Monitor email performance of one-time and automated emails and drive insights for optimization opportunities
- Minimum of 4 years of experience in marketing operations, demand generation and/or campaign management in a technology/ SaaS company.
- Strong understanding of B2B marketing and an ability to translate business goals into operational requirements
- Ability to manage multiple priorities in fast-paced environment
- Must have experience of CRM and Marketing Automation systems