Marketing Automation Executive

Posted 8 November by Intelligent People Ltd
Easy Apply Ending soon
Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive needed by a leading publishing company in the Healthcare sector.

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive will be joining a new marketing team, driving change to grow their existing customer base. Using Pardot, this role will create and optimise campaigns from the ground up. With a data driven mindset, you will drive targeted communications programmes to engage new audiences, optimise lead value and influence retention.

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive will have the opportunity to:

*Own the marketing automation strategy
*Devise, implement and monitor all automated campaigns across web and email
*Work closely with sales to nurture leads through the sales process
*Build workflows in Pardot
*Provide analytics and report on performance across all digital channels
*Manage and report key insight across social media, paid and organic
*Support the team with paid media activity, such as, social and search advertising

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive must have:

*At least 2 years' experience in a marketing role for a B2B company
*Hands-on experience managing digital channels
*Knowledge of PPC, SEO and email ideally
*Solid knowledge of Pardot and Google Analytics (ideally)
*Excellent communication skills and ability to explain ideas to senior stakeholders
*Experience working in a demand generation environment

This is an opportunity for a Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive to join a thriving new team and to take the next step in their career.

Intelligent People is a specialist Marketing Manager recruitment company.

Required skills

  • Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive

Reference: 39329692

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