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Marketing and PR Manager

Posted 5 March by Delaney Browne Appointments Ended

Working within a very busy marketing team, you will be responsible for producing and delivering the client marketing and PR strategy for the UK.

Client Marketing

Using your experience of producing and delivering optimised b2b marketing campaigns you will be responsible for optimising our client marketing strategy by leveraging experience and knowledge from all areas of the business to communicate our position as a leading organisation within the market we operate in.

Responsibilities will include:

  1. Production of cross channel marketing campaigns for all products and services across the UK to meet sales objectives
  2. Sourcing of new opportunities to promote the company to key industries
  3. Management and optimisation of our client marketing databases, bringing in new working practices to improve the effectiveness of marketing campaigns
  4. Management of UK’s corporate sites including production of content and analysis and optimisation of user behaviour in order to drive incoming sales enquiries
  5. Production of all client marketing collateral and promotional items
  6. Development of our client marketing social media strategy to leverage conversations within our social space and others
  7. Responsibility for all communications related to our leading industry event series, Breakfast News, pre and post event
  8. Strategy and delivery of tradeshow and conference event attendance including sponsorship and presentation opportunities
  9. Management of client marketing budget and production of cost per results analysis per marketing campaign and activity
  10. Production of award entries

PR

Solely responsible for PR for the company you will be able to outline your experience of delivering PR strategies and demonstrate proven results. You will be expected to quickly understand the following sectors; HR, recruitment, technology and youth marketing. Identify the media outlets most suitable for the content produced and build relationships in order to deliver high profile PR campaigns. You will be able to think creatively in order to maximise PR opportunities as well as analytically to interpret research data.

Responsibilities will include:

  1. Ownership of PR strategies
  2. Development of national and industry PR databases
  3. Building and leveraging relationships with key media contacts
  4. Production of press releases, planned and reactionary
  5. General overview of industry buzz, leveraging opportunities as they arise
  6. Reporting and analysis of PR value

PERSON SPECIFICATION

WORK EXPERIENCE, KNOWLEDGE, SKILLS

  • 5 year experience of working within B2B marketing and/or PR - essential

SKILLS:

  • Excellent writing skills, able to adapt style to different audiences, for both Marketing and PR
  • Formulates and drives successful trade marketing strategies and exceeds targets
  • Able to construct and manage a trade marketing budget in order to deliver objectives
  • Able to multitask, prioritise and manage their own work load
  • Confident and persuasive communicator able to engage others and get their buy in
  • Develops creative and bold design briefs to build the brand in our target market
  • Able to give and receive feedback to act on it to improve themselves and others
  • Strategic thinker of the development of our products and strategies
  • Commercially minded & sound decision making
  • Ability to identify gaps and market opportunities
  • Build b2b social media communities into a trade engagement strategy with a direct impact on revenue
  • Comfortable operating at a senior level and writing briefing papers and reports for use at board level to inform decision making

COMPETENCIES & ATTITUDE:

· Proactive, enthusiastic, positive, self-reliant & motivated· Works on own initiative and generates more responsibility for themselves· Takes 'ownership’ of areas of responsibility making bold educated decisions· Total commitment to achievement of department and company goals· Committed to self-development OTHER INFORMATION

  • Permanent full time role - Monday to Friday 9.00am - 5.30pm
  • Salary dependent on experience - up to £35k per annum
  • 25 days holiday per annum plus bank holidays

Required skills

  • Campaigns
  • PR
  • Press Releases
  • Trade Marketing
  • B2B Marketing

Reference: 33796783

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