Marketing and Business Development Executive

Posted 6 April by The WorkBank Easy Apply

The Role will entail:

  • Formulating, implementing and publishing strategic marketing content and plans
  • Developing and maintaining good working relationships with travel metasearch partners and current brokers, including monitoring price strategies, promotions, bookings and policies to increase bookings
  • Liaising with third party marketing agencies and online platforms / forums updating websites and graphic design to enhance the organisational profile and brand awareness
  • Improving performance across major search networks and social media sites, writing attention-grabbing copy
  • Assisting with the search engine optimisation and online marketing activities
  • Liaising with various departments to improve inter-departmental digital awareness
  • Supporting the organisational branding and social media campaigns
  • Interpreting website analytics and applying knowledge to improve online performance
  • Improving the rankings and position of the company using search engine optimisation techniques and analytic software (SEO, PPC, Google AdWords)
  • Support website development using HTML coding

If you wish to apply for this role, you must:

  • Have technical knowledge of HTML, CSS, JavaScript, CRM databases, content management systems and familiarity with travel metasearch sites
  • Be comfortable processing data and fulfilling routine administrative tasks
  • Have a high level of literacy, numeracy, organisational skills and creativity
  • Have a strong awareness of how to create maximum impact, reach target audiences and develop relationships with multiple stakeholders using your strong communication skills
  • Be a team player who understands the big picture and how company-wide decisions or issues impact your area of responsibility
  • Be able to demonstrate an awareness of online advertising trends for the car rental and travel sectors
  • Be keen to carry out research and analysis of specific digital marketing areas
  • Have a good working knowledge of Microsoft packages (ECDL or equivalent)
  • Be able to demonstrate strong social media skills and analytical thinking
  • Be confident using social media platforms such as Facebook, LinkedIn, Twitter, Blogger, Google+, Instagram, Hootsuite, Bing, Yelp etc. to promote The company
  • Have a smart, professional appearance

o Excellent English is required and other languages will be advantageous (ideally fluent Spanish and/or other European languages). This would suit a career-minded marketing graduate or similar.

o You will be trained and mentored by our award-winning in-house marketing expert

o A clean driving licence held for at least 2 years would be an advantage. We cannot put staff on our insurance to drive if they have more than 6 minor points on their licence, or if they have had a suspension from driving which has not expired at least 3 years ago. If you are 25 years or above, you must have held your driving licence for at least 1 year. If you are 23-24 years, you must have held your driving licence for at least 2 years.

Required skills

  • Marketing and Business Development Executive

Reference: 34846284

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