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Marketing Analyst

Posted 6 March by Marsden Building Society Ended

Job Title: Marketing Analyst (£18,000 to £20,000 PA)

Location: Head Office, Nelson, Lancashire

Do you like generating insights from data? Do you like to challenge and develop "norm"?

We pride ourselves on doing what’s right for our members and mortgage intermediaries and are constantly evolving our thinking around our customer voice to deliver a fantastic service and product range.

Why the Marsden?

We’re not afraid to be innovative and analytical in our approach, so you’ll be encouraged to share ideas and empowered to try new things. If you like challenging work and a friendly, flexible working environment with lots of opportunities for personal and professional development in both marketing and wider within financial services, you’ll be right at home.

Marsden Building Society has been supporting our members with their savings and mortgages since 1860. We share a mutual goal with our members to help create those special moments in life. Our people define our brand and we are committed to our core values:

  • Make a lasting impression

  • Passionate about people

  • Proud of our past and excited by our future

  • Working together

  • Delivering on promises

So if you’d like to be part of the team that helps to shape, drive and deliver the Marsden’s future then get in touch!

What are we looking for?

This role is ideal for a recent graduate or if you’re finishing your studies this year. We’re looking for an enthusiastic and proactive analyst to help us raise the voice of our customer by developing customer and marketing insights that support the promotion of the Marsden and our service to our customers and mortgage intermediaries.

Possessing a graduate degree with significant statistical content (Marketing, Business, Maths) or career experience and a proven track record of working with and analysing data.

You will be responsible for:

  • Support with the development of customer and intermediary insights across functions, processes and channels to support product, sales and distribution.

  • Support targeted business activity with customer segmentation analysis.

  • Develop data around the customer and intermediary journey to create actionable insight.

  • Analyse all customer/intermediary related data- including CRM, Transactional and web analytics to provide insights into opportunities and to improve performance and growth.

  • Proactive with our customer data to identify key opportunities for the business.

  • Support monthly customer/intermediary insight reporting.

  • Support business lead generation by identifying data trends and performance.

  • Analyse campaign effectiveness and make recommendation for future direct marketing campaigns

  • Help the business to know our customers. Understand and grow the customer base, focusing on acquisition of good quality customers and retention of existing customers

    What are you waiting for?

  • We’re looking for someone who is highly numerate and analytical with an eye for detail to help us develop our thinking around customer insights to join our marketing team. We can offer great benefits:

  • Starting salary between £18,000 - £20,000 per annum

  • Additional remuneration linked to organisational performance

  • Hours available on a Saturday at Saturday rate

  • 21 days holiday which increase on length of service plus bank holidays

  • Contributory pension scheme

  • Simply health level 1 cash plan

  • Employee assistance programme

  • Marsden rewards scheme offering discounts from retailers and restaurants

What you need to do?

The position is based in our Principal Office, Nelson, Lancashire. To apply please submit your CV with a covering letter stating why you are suitable for the role.

Please note that CV’s without a covering letter will not be considered.

As we receive a number of applications it is not possible to contact everybody so if you do not hear from the Society within 2 weeks of the closing date then your application has likely been unsuccessful.

Required skills

  • Customer Data
  • Customer Insight
  • Market Analysis
  • Segmentation
  • Highly Numerate

Reference: 34618867

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