Are you an Analyst with a passion for Marketing and Web Analytics? Were recruiting for well-known consumer business in York who are looking to recruit a Marketing Analyst in a completely new role to provide analysis on a number of strategic Marketing projects the business undertakes and take responsibility for website tracking of a number of websites.
The role is wide rangingand will be responsible for analysing the return on investment of Marketing spend across various business units.
This role will support a wider Marketing team however as the first person in this position youll have the responsibilityof setting up dashboards and reports to track the key strategic projects.
On a day to day basis you will perform traffic analysis and identify customer journeys, trends, and opportunities as well as monitor web conversions. Youll provide marketing campaign analysis for marketing spend and website related activities and deliver customer analysis across segmentation, retention and lifetime value.
Youll provide detailed reports weekly, monthly and quarterly where necessary to track marketing budgets and marketing campaign activity.
This role offers a great opportunity for an individual who wants to set upa suite of analytics activity from new and who has an understanding of Web Analytics and a passion for Marketing Analytics. Youll be well versed in Google Analytics and other web analysis tools and an expert with Excel.
If this sounds of interest please get in contact with Mike Barton at Bookmark recruitment.