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Marketing Analyst

Posted 15 January by Harnham Easy Apply Ended

Marketing & Campaign Analyst
Financial Services
Stockholm

The company has a clear focus on analysis, but is in need of linking all customer touch-points and understanding of customer behaviour to ultimately deliver a stellar customer journey. Questions they constantly ask themselves are; how do we find the customer; how do we contact and interact with the customer; and how do we get them to stay once we have them on-board?

Although they are going to have an increased digital focus and invest in digital channels, they need to find an analyst that can look at the whole spectrum of marketing channels, not only digital. This gives the role complexity, and the person they are looking for should also focus on following up on campaigns results and give the teams insights about these to help find the best way forward.

The role:

  • Analyse data and generate insight on the entire marketing mix and chain, including off-line and digital campaigns
  • Compile data and draw conclusions based on analysed patterns and trends linked to the entire customer journey (from "first to last click" regardless of media)
  • Work frequently with follow-up of on segmentation, generate reports and analyses from basic data to completed reports
  • Find and source new target segments for marketing and campaign initiatives
  • Work with the development of new hypothesises and drive analysis on them

Background:

  • Preferably 3+ years of experience with CRM, Marketing and Analytics
  • Proficiency in digital analytics tools such as Google Analytics or Adobe Analytics
  • Knowledge of SQL, SPSS, SAS Enterprise Guide / Base
  • Ability to visualise reports in Qlickview or Microsoft Power BI
  • Worked and communicated with senior stakeholders

How to apply:

Click "Apply"- button to send your application to Sabrina Bjørnstad

Keywords:

Excel, SQL, SAS, Modelling, Analyse, Analytics, Stockholm, Sweden, Data Analytiker, Data Science, Data scientist, programming, algorithms, statistics, statistikk, econometrics, customer, retail, digital, communication, insight, big data

Required skills

  • Analyse
  • Analytics
  • Modelling
  • SQL
  • Data Science
  • SAS
  • Excel
  • programming
  • statistics
  • Data scientist
  • algorithms
  • Sweden
  • Stockholm
  • Data Analytiker

Reference: 33978207

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