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Market Automation Specialist

Market Automation Specialist

Posted 4 April by KennedyPearce Consulting Easy Apply Ended

The Marketing Automation Specialist will work with our global marketing team to tactically execute marketing strategy in the following areas: marketing platform technology; demand generation; measurement, analysis and reporting; and collaborative database management.

This position will help ensure the quality of deliverables created by the marketing team. As a subject matter expert in marketing technology platforms, this person would also share knowledge with other team members, provide training and help ensure best practices are being followed.


Marketing Technology Platforms

  • Expert level knowledge of the Oracle Eloqua system. Eloqua Master Certification preferred.
  • Deep knowledge of integrated campaign management, including, email design, HTML, landing page development, form processing, data configuration and CRM integration.
  • Maintain relationships with marketing technology vendors. Work with vendors to troubleshoot issues within existing service level agreements.
  • Oversee upgrades and changes to marketing technology platforms.
  • Configure and maintain integrations between Eloqua marketing automation software and other software, including, LiveClicker, On24, RegOnline, EventGeek, Litmus, Etc.
  • Knowledge of Qualtrics system a plus.

Demand Generation

  • Build, maintain, and troubleshoot Eloqua marketing automation programs, based on understanding of marketing campaign requirements and customer journey.
  • Develop behavior-based marketing (lead scoring) and nurture campaigns.
  • Collaborate with marketing, sales and CRM operations to establish lead qualification criteria and manage lead management process in partnership with sales.

Campaign Management

  • Prepare and/or review email and nurture campaigns, landing pages, and other online media.
  • Create marketing automation program templates and serve as the technical lead on campaigns.
  • Integrate webinar and event technology with survey and Eloqua marketing automation tools.

Measurement, Analysis, and Reporting

  • Collect and track marketing performance metrics through Eloqua and SFDC.
  • Track campaign performance metrics and recommend changes to improve performance.
  • Participate in a collaborative process with the marketing team to optimize channel KPIs.
  • Help maintain and populate a marketing dashboard for executive leadership to assess marketing performance.

Marketing Database Management

  • Understand and document data processes and flows between operational databases, marketing database, and CRM system.
  • Implement and/or oversee lead upload process and data hygiene best practices to ensure data quality.
  • Coordinate with other departments to ensure mutual understanding of data needs.
  • Oversee and review marketing database updates.


  • BA or BS degree in Marketing, Business, or a related field from an accredited college or university; or an equivalent combination of education, experience, and training.
  • Marketing experience, preferably in B2B or financial services environment.
  • Experience working with marketing automation software, such as: Eloqua (preferred), Marketo, Pardot, Salesforce Marketing Cloud, IBM Watson, Harmony; Eloqua Master Certification preferred.
  • Experience working with CRM systems, such as Salesforce (preferred)
  • Create strong and positive relationships with immediate co-workers and stakeholders in other departments; proactively solicit stakeholder needs and communicate your needs in support of project or departmental goals.

Reference: 34829566

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