Local Ad Executive

Posted 6 April by Lifecycle Marketing (Mother & Baby) Ltd Easy Apply

Part Time ( 4 days per week, 10- 2.30pm) £10,000 based on 16 hours per week. Based in Bourne End


Main Purpose of Job:

Working within the Digital team at Lifecycle Marketing, the Local Sales Implementation Executive will work closely will be responsible for the timely management, activation, scheduling and reporting of Local client Advertising campaigns.

Main Responsibilities:

  • Handle all local ad sales, inventory management, and "own" the online advertising for assigned local markets.
  • Working closely with Regional Sales -implementing local client campaigns from the 'local business’ and to large regional clients, as their local online advertising expert.
  • Efficient and timely day-to-day upkeep and management of shared local Ad Schedule and Local Ad request inbox (priority action as document for network use)
  • Receive, archive, report and activate local campaigns through advertising application and where applicable providing stats to the Area manager or internal colleagues/clients in relation to their campaign (when applicable troubleshooting supplied asset specifications)
  • Local Ad Support for Regional Sales, ensure best practice is maintained in terms of process/protocols and the correct artwork being supplied
  • Work with Ad Operations Manager to input in channel optimisation and growth strategies

Key skills (Interpersonal):

Essential

Responsive to service delivery and sales support

Experience in working in a digital environment and knowledge of websites

Develops strong working relationships internally with a 'can-do’ attitude.

Ability to communicate information clearly and concisely to individuals face-to-face or via email

Ability to respond to a brief and deliver a concise response/action in a timely manner.

Required to have a good level of commercial awareness and consumer focus, being able to empathise when communicating with relevant audience.

Desirable

To be able to manage the lower tiers of web CMS work effectively and give training accordingly

Ability and willingness to learn required creative software packages

Experience managing reports and pulling insight to inform improvements and sales

Key skills (Technical):

Essential

High level of IT literacy and technical competence - Adobe Acrobat

Microsoft Office (Excel, Word, Outlook).

Ability to learn different IT packages as required.

Nice to have:
Experience working on ad serving software (ideally AdTech), Basecamp, Google Analytics, Sitefinity, Photoshop

Required skills

  • CMS
  • Digital Marketing
  • Microsoft Excel
  • Websites
  • Adtech

Reference: 34850492

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