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L2 Content Editor, Gartner Research

L2 Content Editor, Gartner Research

Posted 16 April by Gartner Featured Ended

L2 Content Editor, Europe


The Role

To fuel L2’s continued expansion in Europe, we are hiring additional
team members for our European research team based in central London. The
Content Editor will support the creation and publication of L2’s digital
benchmarking research content, insights and thought leadership in Europe. The
role requires close collaboration with the research and client strategy teams
to create maximum value from our research through the delivery of regular
content pieces that position L2 as the leader for digital performance insights
in Europe.


Responsibilities will include the creation of narratives and written
copy for the L2 blog, insight videos, event presentations, client newsletters,
business development emails, and articles in third party publications. In
addition, the Content Editor will provide content and editing support for L2’s
research reports published by the European team, including L2 Digital IQ
Reports, Insight Reports and Intelligence Reports.


You will gain deep insights into the leading digital marketing trends
and innovations within the industries we cover, helping to define the insights
and recommendations that some of the world’s top brands use to make strategic
decisions. We are a fast-paced but highly collaborative organisation, built out
of every employee’s passion for digital and motivation to deliver tangible
value for our clients. We embrace diversity and seek individuals who will bring
energy, fun, drive and personal initiative to our team.


This role is based in central London and reports into L2’s European
Managing Director.

Performance objectives:  

·Mine L2 research data and published reports
to identify interesting European insights to be used as a basis for additional
content pieces

·Create crisp and compelling copy, translating
raw data into compelling narratives

·Deliver weekly articles for the L2 blog plus
extended articles for distribution through third party publications

·Identify interesting European industry
insights, from L2 research and third party sources, for inclusion in Scott
Galloway’s weekly Winners & Losers video series

·Provide copy input and editing for published
research reports written by the European research team to ensure compliance
with the L2 voice and formatting standards

·Support the wider L2 team in London with
guidance on data storytelling, especially for client and event presentations,
email newsletters, and lead generation emails sent by the business development
team

·Liaise with L2’s marketing team and senior
leadership regarding content strategy, topics and publication calendar

Job Requirements:

Desirable skills and experiences: 

  • 4+ years’ experience in drafting quantitative
    research, equity research reports or data-based journalism – combining 3rd
    party and proprietary research into fresh perspectives on trends, best
    practices and impact
  • Experience in editorial, ideally in a
    leadership position (e.g. Managing Editor, Editor in Chief), including
    management of an editorial calendar
  • Deep understanding of digital marketing in
    Europe, especially site design, e-commerce, online advertising and social media
  • Results-orientated, with strong analytical
    skills and exceptional attention to detail
  • Fluent in English; fluency in German is also
    particularly desirable

About L2

Founded in
2010, L2 is a member-based business intelligence firm that benchmarks the
digital marketing of 2,300 brands across 14 industries globally every year. We
provide an objective assessment of how effective each company is at engaging
with its consumers via digital channels, helping brands to identify their
digital strengths and weaknesses, prioritise investments and hold internal
teams and vendors accountable.

Our
flagship product, the Digital IQ Index, is the global seminal benchmark for
digital performance amongst the world’s top brands. For each brand we examine
more than 1,250 data points across four dimensions of digital: site and
e-commerce, digital marketing, social media and mobile. We work at CMO level to
deliver insights and recommendations to drive incremental business impact from
digital.

L2 members
include many of the world’s most iconic brands: L’Oréal, Estée Lauder, Procter
& Gamble, Unilever, Nestlé, Carrefour, Vodafone, Marks & Spencer, Samsung,
Nike, Calvin Klein, Ralph Lauren, LVMH, Chanel, Tiffany, Under Armour and
Richemont.

Reference: 34609676

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