Insight, Analytics and CRM Senior Marketing Manager

Posted 3 April by Police Mutual

As a mutual, serving the needs of our Police and Military affinities through the Police Mutual and Forces Mutual brands, we take our responsibility to members seriously. What’s more, serving the markets we do, we understand that we simply cannot afford not to fulfil this purpose. 'Improving the lives’ of members and customers is a simple thing to say, but it’s not something many companies find easy to demonstrate. For the Police Mutual Group, it’s the reason we exist.

We are currently recruiting for an Insight, Analytics and CRM Senior Marketing Manager to join our Marketing department. The successful candidate will be responsible for providing analytical expertise for a variety of sales and marketing campaigns across both Police and Military affinities throughout the Police Mutual Group.

Within this role you will…

  • Own data acquisition and segmentation - constantly build quality and completeness of data to drive more efficient campaigns
  • Manage the Insights and Analytics team ensuring their personal development is a key focus
  • Have involvement in and leadership of analytical projects
  • Develop a strong understanding of the Police Mutual Group proposition, products and processes
  • Work with the Marketing Director in utilising key insight and data in order to segment the market to create engaging, targeted and measurable campaigns
  • Analyse data and create reports to support marketing campaigns and plans (analyse lead conversion, customer segmentation and profiling)
  • Build knowledge on our Police and Military affinities to ensure continued innovation using data insights
  • Develop insight to understand the different affinities, working closely with the Marketing and Sales teams to establish approach to retention of existing members and acquisition of new members
  • Ensure that data captured and used complies with GDPR

What we need from you…

  • A proven history of working in a marketing role within Financial Services
  • Knowledge of Financial Services regulatory and compliance requirements regarding marketing
  • Experience of database marketing with excellent software skills in particular PowerPoint, Word, WordPress (or similar) Excel, Visio, Project, DoubleClick, Tag Manager, AdWords, Google Analytics etc
  • The ability to work across a broad base of activity, simultaneously managing a wide range of tasks/projects with excellent organisational skills
  • A level of accountability for delivering on Police Mutual Group’s commitments
  • Excellent verbal, written communication and interpersonal skills
  • Excellent Presentation skills
  • Strong stakeholder management skills with a positive influencing style
  • Excellent time management and planning skills

We provide a great working environment and offer a fantastic Employee Benefits package including; a competitive salary complemented by 27 days holiday (this increases with service) plus bank holidays; life assurance; private healthcare PLUS flexible benefits to suit your lifestyle, discounts on financial products and consumer goods.

Required skills

  • CRM
  • Customer Insight
  • Marketing
  • Segmentation
  • Stakeholder Management

Reference: 34520436

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