We have a fantastic opportunity for an experienced and enthusiastic Individual Giving Officer to join a leading national social welfare charity where you will get the opportunity to develop creative ideas and project manage effective marketing programmes aimed at increasing both donor acquisition and retention.
The UKs largest voluntary sector provider of services for disabled people. Since 2008, the international development programmes have supported over 23,000 children in school and over 26,000 disabled adults into employment across the UK, Africa and Asia.
To plan, develop and implement new programmes to recruit and retain individual supporters and develop income through direct marketing activity.
To manage Individual Giving direct mail and online activity, including devising a project schedule, researching relevant media, data and financial information; sourcing individual stories and images, briefing internal and external teams and writing copy where necessary.
To brief and liaise with external creative teams to produce fundraising materials and newsletters, reviewing and arranging approval from key staff and proofreading copy and design work ready for print.
To manage the design, print and production of direct mail activity, negotiating on bought services and ensuring invoices are in accordance with the quotes.
To manage and develop telemarketing activity, including briefing and motivating callers and monitoring progress closely.
To set up and manage face-to-face recruitment of new regular giving supporters, including development of materials, training face-to-face fundraisers in the charitys work, liaising with local Service staff and Community Engagement team, monitoring and reviewing the agencys performance.
To manage recruitment, retention and development programmes within the set expenditure levels to meet the set income targets.
Prior experience of project managing a range of direct marketing activities including cold and warm direct mail, door to door recruitment, telemarketing and online activities.
Significant experience of achieving fundraising targets and developing strategic plans and budgets.
Prior experience of using a fundraising database to segment and select data, produce reports and information analysis.
Experience of interviewing people for case studies to feature in fundraising materials
Significant experience of working with external agencies, creative teams and suppliers.
Experience of basic copywriting to produce fundraising letters and to enable supervision of external creative teams.
To be willing to travel around the UK for occasional meetings and events
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.
- Direct Marketing
- Individual Giving