In House Senior PR Executive/ PR Manager (Level DOE) - Highly Desirable Consumer Lifestyle Brands

Posted 21 February by Ashley Wilde Group

Strong media relations experience candidate to work alongside the Head of PR/ Marketing on brand product launches/ campaigns and support with marketing. Needs to be flexible and have the ability to juggle several campaigns for a portfolio of in-house and high profile consumer/celebrity brands (with lots of exciting new brands coming on board). Media contacts preferred, however, not esseential.

Must have Consumer Brand Experience.

Working Hours: 8.30-5.00pm - Monday-Thursday 8.30-4.30pm Friday

Working in a lovely, friendly environment.

Perks include free products/ annual bonus/ company pension, free parking, subsidised canteen, product discount.

Start date ASAP

PR

  • Develop and implement PR strategies alongside Head of PR/ Marketing
  • Strong consumer PR experience required - Agency or in-house (agency preferred)
  • Work across several lifestyle and fabric brands to support Head of PR/ Marketing with product/ brand launches to help drive editorial
  • Proven ability to write and distribute press releases to targeted media
  • Media follow up post press release distribution
  • Must have strong copywriting skills
  • Prepare Media Lists on Cision (Previous experience of Cision ideally required)
  • Responding to media queries immediately and send information as required
  • Monitor Response Source Daily for media requests for both corporate and product placement opportunities
  • Research and prepare influencer lists/ seek opportunities for gifting/ collaboration
  • Send relevant information to industry bodies on new product launches
  • Prepare first draft reports for clients (alongside Head of PR/ Marketing)
  • Create seasonal PR calendars to maximise editorial for brands (Fashion Week, Mothers Day, etc) and prepare brand press releases
  • Information sharing with clients/ agencies
  • Information gathering internally for press releases
  • Organise press/ influencer samples

Marketing

  • Information gathering and preparation of e-shots (distributed 4-6 weekly). Liaise with agency on creation and distribution of e-shots
  • Update website (weekly) with in-house team (Task to be shared with Graphic Designer)
  • Liaise with copywriter on blog posts for AWG Inspiration section

Social Media:

  • Social Media Management: Manage, schedule and update information (daily) and engage with users on social media sites to include Twitter, Instagram and Facebook. To include liaising/ briefing agencies on creative activity (animation work)
  • Bring creative campaign ideas to the table to increase following and engagement (stories, competitions, etc)
  • Maintain key company/ product messaging/ look and feel across all social platform

Events

  • Draft event listings for all events
  • Update event websites with key information on Ashley Wilde Group
  • Work with Head of PR/ Marketing to secure PR/ Marketing opportunities for AWG

Personal Skills

  • Drive, competence, passionate, flexibility
  • Creativity and takes initiative
  • Ability to juggle several tasks and brands simultaneously
  • Excellent people management skills
  • Must be calm under pressure
  • Highly organised
  • Able to hit the ground running
  • Solid Experience in Microsoft Office and IT Skills (Photoshop desirable)

Looking for Senior PR Exec/ PR Manager dependent on level of experience.

Required skills

  • Editorial
  • Launches
  • Media Relations
  • Press Releases
  • Product Placement

Application questions

Do you have Media Relations Experience?
Do you have Consumer Brand Experience?
Are you calm under pressure and flexible?

Reference: 37341694

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