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Head of PPC / Senior PPC Manager

Posted 21 September by Wallace Hind Talent Solutions Ended
We need a Head of PPC to come and start a new team. As the new PPC head you will grow, develop and improve a new PPC team as well mould the entire PPC process and strategy working with some great clients both Blue Chip and SME.

BASIC: £45,000- £55,000

ADDITIONAL BENEFITS: Bonus, Health Care, Pension

LOCATION: Barnt Green, Redditch or Bromsgrove

COMPANY PROFILE:

We’ve got a growing portfolio of Retail, Manufacturing, FMCG and Digital clients. We are a great business, down to earth and brilliantly creative. We’re looking for talented people who can come and join our team and develop their career.

JOB SPECIFICATION: Head of PPC / Senior PPC Manager

The Head of PPC / Senior PPC Manager will manage a team and support a host of clients and developing their skills to take full responsibility for implementing the company’s Paid Search plan, covering Pure Search, Google Display Network and Retargeting across the entire range of the company’s web channels and websites, with the target of maximising ROI through Cost per Click and Cost per Lead analysis. Working with a range of cross functional teams you will have the opportunity to develop a Paid Search strategy that can be continually enhanced, providing the team with maximum agility and the ability to increase the web traffic and lead flow. Responsibilities will include:-

* Devising and implementing a successful paid-search strategy for the multiple platforms.
* Maximise the ROI of all the online channels.
* Overseeing SEM campaigns.
* Support offline campaigns and promotions through paid search
* Conduct keyword analysis by industry, business, and trends
* Producing weekly/monthly campaign analysis reports
* Developing keyword list and write ad creative
* Researching, planning and executing search advertising campaigns
* Keyword competitor analysis
* Regular analysis of current campaigns by utilizing SEM and/or integrated marketing reports
* Monitor and Analyse web trends and make recommendations in real time
* Recommend changes to Landing Pages to improve conversion rate
* Manage Google Retargeting Campaigns
* Regular monitoring of banner ad performance on retargeting campaigns

REQUIREMENTS: Head of PPC / Senior PPC Manager

Ideally you’ll have both technical experience and customer marketing appreciation. Previous experience of developing web channels across a B2C and B2B arenas will be considered. You may have gained experience in industry or agency.

* 1 year in specifically SEM/PPC Account Management experience.
* Bachelor’s degree in marketing, communications, advertising, business, or statistics.
* Knowledge of Google Retargeting and Google Display with in Adwords.
* Creativity and a willingness to learn and grow your knowledge.

PROSPECTS: Head of PPC / Senior PPC Manager

An opportunity to lead the development of a rapidly expanding multi-channel web platform, working for an international retailer. It is likely the successful candidate will have held any one of the following roles and work (not exclusively) within the following market arenas:- PPC Manager, Online Marketing Executive, PPC Executive, Digital Marketing Executive, PPC Executive, PPC Designer.

Please Note - We have been selected as the exclusive retained partner for this role so any direct applications to our client from candidates or agencies will be forwarded on to us direct.

INTERESTED? Please apply to our retained consultant Philip Monkman quoting Head of PPC / Senior PPC Manager reference PM1709-56 to DD: +44 (0) Wallace Hind Selection. The Old Vicarage. Duston. Northants. NN5 6JB. Tel: +44 (0) . Please note that the postcodes used for this vacancy are for searching

Reference: 33365561

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