A leading brokerage company based in the City of London are looking to recruit a 'Head of PPC'.
You will have experience working in a 'PPC' role within Financial Services (Ideally Brokerage, Forex etc).
The role is paying £65-70K plus bonus.
The role incorporates the following -
- Experience with the following is essential; Google Analytics, Google AdWords, Google Tag Manager; Audience targeting; Double Click, GDN, Adobe Analytics
- Extensive experience in paid channels including SEM (all channels), mobile app acquisition, ideally in a financial services
- Experience optimising the full funnel from acquisition to activation;
- Paid app acquisition through adwords, Apple search ads, paid social and mobile ad networks
- Analytical, commercially minded and has a passion for manipulating large volumes of data;
- Proven track record of channel ownership and driving growth in channel performance
- Demonstrable experience in managing all aspects of search marketing including regular reporting, collaborative strategic planning, and performance management
- Team player, used to working with content, design resource and other related channel leads to work towards an efficient and collaborate working relationship;
Main Activities and Responsibilities:
- Optimising budget allocation to maximise efficiencies and growth. Developing a growth strategy to expand our client base globally in high return regions.
- Working closely with other key stakeholders from different regions
- Experiment in new, high potential markets to discover growth opportunities
- Setting up and running PPC campaigns across all platforms Adwords, Bing and other platforms
- Scale mobile acquisition in key markets through a mixture of paid social, and mobile display networks, Apple search ads and adwords.
This is a fantastic opportunity to join a leading company with excellent career prospects and generous staff benefits.
PLEASE APPLY NOW!
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