Head of PPC - Leading Brokerage Company

A leading brokerage company based in the City of London are looking to recruit a 'Head of PPC'.

You will have experience working in a 'PPC' role within Financial Services (Ideally Brokerage, Forex etc).

The role is paying £65-70K plus bonus.

The role incorporates the following -

Requirements:

  • Experience with the following is essential; Google Analytics, Google AdWords, Google Tag Manager; Audience targeting; Double Click, GDN, Adobe Analytics
  • Extensive experience in paid channels including SEM (all channels), mobile app acquisition, ideally in a financial services
  • Experience optimising the full funnel from acquisition to activation;
  • Paid app acquisition through adwords, Apple search ads, paid social and mobile ad networks
  • Analytical, commercially minded and has a passion for manipulating large volumes of data;
  • Proven track record of channel ownership and driving growth in channel performance
  • Demonstrable experience in managing all aspects of search marketing including regular reporting, collaborative strategic planning, and performance management
  • Team player, used to working with content, design resource and other related channel leads to work towards an efficient and collaborate working relationship;

Main Activities and Responsibilities:

  • Optimising budget allocation to maximise efficiencies and growth. Developing a growth strategy to expand our client base globally in high return regions.
  • Working closely with other key stakeholders from different regions
  • Experiment in new, high potential markets to discover growth opportunities
  • Setting up and running PPC campaigns across all platforms Adwords, Bing and other platforms
  • Scale mobile acquisition in key markets through a mixture of paid social, and mobile display networks, Apple search ads and adwords.

This is a fantastic opportunity to join a leading company with excellent career prospects and generous staff benefits.

PLEASE APPLY NOW!

Application question

Have you worked in a 'PPC' role within Financial Services?

Reference: 39189103

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