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Head of Performance Marketing

Posted 31 January by Dot-Gap Ltd Featured Ended


Senior agency role spanning media and creative. All about performance marketing and delivering results for a LARGE advertiser. You will be responsible for all areas of advertising in a full service capacity. Massive job. Really exciting. Apply now!

The Company:

Top class media agency - fully integrated offering all possible media planning and buying services to a wide range of advertisers

Interesting and diverse client list representing all major advertiser categories.

They cover both UK and International media planning and are part of a global network

The Role

The Head of Performance Marketing role is to personally develop a new way of working with the team to manage and optimize the clients always-on marketing programmes. Using tried and tested methodologies, you will be able to work as part of a team to create a rapid optimization model, and scoring process to ensure that cross-channel communications are not only efficient (CPO), but effective (creative and messaging).

Main Responsibilities

•To inspire and lead a team of digital and off line teams to fall in love with their jobs and feel invigorated to work differently

•To identify and put a plan in place to deliver your vision - including, but not limited to the people, processes and technologies required.

•To be a core, vocal and ambitious member of the leadership team

•Easily cite multiple examples of testing approaches for all digital channels and how to use the test results to optimize communications to deliver business results.

The Candidate

The ideal candidate will be a collaborative and willing individual with a deep understanding of data and technology.

Key Skills

•Able to create methodologies for improving working process

•Understand the concept of Agile methodology and have the ambition to recreate this cross-channel in the media industry

•Track record of growing client businesses by offering creative and unique solutions based on deep understanding of our clients challenges

•More than an expert in social, search (SEO and PPC), display (including programmatic)

Media agency background, highly skilled in all areas of performance advertising.

Why dot gap?

Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell.... we listen! For a full brief or to apply for this role, please click the "Apply" button below.

Required skills

  • Marketing
  • Media
  • Media Planning
  • PPC

Reference: 34365249

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