Head of Marketing

Posted 3 January by BMS Performance Ltd
Easy Apply

Register and upload your CV to apply with just one click

· First Head of Marketing level role for a group of brands focused in education, learning, networking and events

· Senior level community of entrepreneurs, investors and Chief Execs of business that discuss the impact of technology on industries and society

· Role responsible for growing the overall brand (and sub-brands), increasing its reach, and supporting the commercial growth

· Reporting directly in the CEO

· Responsible for building, leading and developing a small team

Day to day responsibilities of the Marketing Manager include:

· Reporting directly to the CEO, of the Group, you will work closely with senior stakeholders across the group, supporting each business with a best-in-class marketing strategy whilst developing the vision and evolution of the Group brand

· Building a deep understanding of the audience and community, creating key insights, and using the lessons to generate clear actions to drive growth and engagement

· Using a data-centric approach to marketing, identifying opportunities to increase engagement, reach new market segments and expand market share

· Creating the cross-channel go-to-market strategy focused on driving brand awareness, lead generation and strengthening the community

· Hiring, managing and coaching a small team, driving a culture of innovation and delivery, setting up current and long term team objectives and reporting on these.

· Defining and managing marketing budgets, optimising ROI performance

· Creating, curating and leveraging new and existing content to position the brands as the first stop for knowledge and value in their sector

· Owning and managing the Group website, content, newsletters, social media and other marketing channels

· Leveraging the latest marketing automation platforms to streamline marketing tasks and workflows

· Nurturing relationships with key industry stakeholders and influencers

To be considered for the Head of Marketing role you will have:

· The ability to build a marketing function from scratch and manage a high performing team

· Strong stakeholder management and negotiation skills, a commercial mindset and an ability to work cross-functionally

· An interest in, and knowledge about entrepreneurs, technology, and start-ups

· Experience in building communities, driving business growth and commercial revenue streams through innovative, content-lead marketing approaches

· Worked at a senior strategic level, whilst being able to roll up your sleeves and be hands on

· Experience developing personas and customer journeys

· Worked with automated sales and marketing platforms

· A creative flair coupled with a passion data-driven, scientific approach to marketing

· Excellent verbal and written communication skills

· You have experience managing projects and multiple work streams

· A start-up mentality - a relationship builder, flexible, dedicated and hardworking.

The company:

Started in the early 2000's the company were formed with one thing in mind, to develop the perfect environment for collaboration within the pioneering world. At first, a networking event, the business has scaled to create a group of brands providing education, learning, networking and events.

They now aim to continue to provide the settings for enabling entrepreneurs, investors and CEO's to innovate society and industry through technological advancements.

This is a great opportunity to take on the company's first Head of Marketing role and help them, help others to help the world.

The package for the Head of Marketing:

· £60,000 - £70,000

· 25 days annual leave and an additional day off on your birthday

· Private health insurance

· Quarterly team activities

· Learning and Development platform

· Pension contribution

· Access to a network of world leading entrepreneurs and innovators

Location: The position of Head of Marketing is based in Central London, with remote/hybrid working options.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

Required skills

  • Brand
  • Campaigns
  • Global
  • Marketing
  • Marketing Automation
  • PR
  • Tactical
  • Team Management
  • Technology
  • Demand Generation
  • Strategic
  • Start-Up

Reference: 45216808

Bank or payment details should never be provided when applying for a job. For information on how to stay safe in your job search, visit SAFERjobs.

Report this job