Head of Marketing

Posted 4 April by Cyberteam Easy Apply Featured

Head of Marketing

Central London

£70,000 - £100,000

My client is a London based cutting-edge Blockchain Start up who are looking for a Head of Marketing to help grow its community. They have recently raised Several Million Dollars worth of funding and they are looking for a talented 'Head of Marketing to help communicate the value proposition of their products while continuously collecting community feedback in order to improve their product offer.


  • Build a strong brand across all stakeholders - employees, contributors, the crypto community, mainstream customers, specialist and personal financial journalists and analysts/market commentators.
  • Create and design the marketing strategy that will support revenue growth plans
  • Performance marketing management from prospecting through interest, engagement, adoption, continuing use and advocacy.
  • Be the customer advocate inside the company - build customer insight to help best understand the dynamic market/competitor landscape, and optimise proposition design and go-to-market activity on a continuous basis.
  • Partner with sales to support the achievement of sustainable profitable growth
  • Build and manage the community - craft and send regular newsletters to our community with company updates, keep external partners up to date on all company milestones, upcoming partnerships and developments, manage all social media channels.
  • Build and manage website content - engage with influencers to contribute to our platform, liaise with.
  • Work closely with Operations to build, maintain and manage the CRM database. Make sure it captures relevant information and metrics of customers, partners and stakeholders.
  • Translate the information captured in actionable insights.
  • You will create a marketing plan and implement a multi-channel communications plan and powerful feedback loop.
  • Oversee and approve all communications to the staff, community, Strategic Partners and other external stakeholders.
  • Work closely with the Founders to ensure that company values and culture are integrated within all activities, communication, initiatives and in turn reinforced in daily and weekly practices.


Must have:

  • Vast experience as a Head of Marketing within Fintech or Start up
  • Experience in building communities, creating programs and managing resources in order to better understand the needs of the community and improve product offerings.
  • Expert hands on social media and analytical marketing experience.
  • Excellent presentation and organizational skills.
  • Strong analytical skills and market research experience.
  • A strong desire to learn about the Blockchain and Cryptocurrency space and the players in the ecosystem.
  • A good understanding of community engagement market trends, best practice and resources.
  • Strong project management and customer service experience.

Required skills

  • Marketing
  • Marketing Manager

Reference: 34826121

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