Head of Marketing
£70,000 - £100,000
My client is a London based cutting-edge Blockchain Start up who are looking for a Head of Marketing to help grow its community. They have recently raised Several Million Dollars worth of funding and they are looking for a talented 'Head of Marketing to help communicate the value proposition of their products while continuously collecting community feedback in order to improve their product offer.
- Build a strong brand across all stakeholders - employees, contributors, the crypto community, mainstream customers, specialist and personal financial journalists and analysts/market commentators.
- Create and design the marketing strategy that will support revenue growth plans
- Performance marketing management from prospecting through interest, engagement, adoption, continuing use and advocacy.
- Be the customer advocate inside the company - build customer insight to help best understand the dynamic market/competitor landscape, and optimise proposition design and go-to-market activity on a continuous basis.
- Partner with sales to support the achievement of sustainable profitable growth
- Build and manage the community - craft and send regular newsletters to our community with company updates, keep external partners up to date on all company milestones, upcoming partnerships and developments, manage all social media channels.
- Build and manage website content - engage with influencers to contribute to our platform, liaise with.
- Work closely with Operations to build, maintain and manage the CRM database. Make sure it captures relevant information and metrics of customers, partners and stakeholders.
- Translate the information captured in actionable insights.
- You will create a marketing plan and implement a multi-channel communications plan and powerful feedback loop.
- Oversee and approve all communications to the staff, community, Strategic Partners and other external stakeholders.
- Work closely with the Founders to ensure that company values and culture are integrated within all activities, communication, initiatives and in turn reinforced in daily and weekly practices.
- Vast experience as a Head of Marketing within Fintech or Start up
- Experience in building communities, creating programs and managing resources in order to better understand the needs of the community and improve product offerings.
- Expert hands on social media and analytical marketing experience.
- Excellent presentation and organizational skills.
- Strong analytical skills and market research experience.
- A strong desire to learn about the Blockchain and Cryptocurrency space and the players in the ecosystem.
- A good understanding of community engagement market trends, best practice and resources.
- Strong project management and customer service experience.
- Marketing Manager
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