Head of Marketing

Posted 4 April by Cyberteam Easy Apply Featured

Head of Marketing

Central London

£70,000 - £100,000

My client is a London based cutting-edge Blockchain Start up who are looking for a Head of Marketing to help grow its community. They have recently raised Several Million Dollars worth of funding and they are looking for a talented 'Head of Marketing to help communicate the value proposition of their products while continuously collecting community feedback in order to improve their product offer.

Responsibilities:

  • Build a strong brand across all stakeholders - employees, contributors, the crypto community, mainstream customers, specialist and personal financial journalists and analysts/market commentators.
  • Create and design the marketing strategy that will support revenue growth plans
  • Performance marketing management from prospecting through interest, engagement, adoption, continuing use and advocacy.
  • Be the customer advocate inside the company - build customer insight to help best understand the dynamic market/competitor landscape, and optimise proposition design and go-to-market activity on a continuous basis.
  • Partner with sales to support the achievement of sustainable profitable growth
  • Build and manage the community - craft and send regular newsletters to our community with company updates, keep external partners up to date on all company milestones, upcoming partnerships and developments, manage all social media channels.
  • Build and manage website content - engage with influencers to contribute to our platform, liaise with.
  • Work closely with Operations to build, maintain and manage the CRM database. Make sure it captures relevant information and metrics of customers, partners and stakeholders.
  • Translate the information captured in actionable insights.
  • You will create a marketing plan and implement a multi-channel communications plan and powerful feedback loop.
  • Oversee and approve all communications to the staff, community, Strategic Partners and other external stakeholders.
  • Work closely with the Founders to ensure that company values and culture are integrated within all activities, communication, initiatives and in turn reinforced in daily and weekly practices.

Requirements

Must have:

  • Vast experience as a Head of Marketing within Fintech or Start up
  • Experience in building communities, creating programs and managing resources in order to better understand the needs of the community and improve product offerings.
  • Expert hands on social media and analytical marketing experience.
  • Excellent presentation and organizational skills.
  • Strong analytical skills and market research experience.
  • A strong desire to learn about the Blockchain and Cryptocurrency space and the players in the ecosystem.
  • A good understanding of community engagement market trends, best practice and resources.
  • Strong project management and customer service experience.

Required skills

  • Marketing
  • Marketing Manager

Reference: 34826121

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