Head of Marketing

Posted 25 January by Forward Role

Head of Marketing
Up to £60,000
Greater Manchester


Forward Role are proud to be working with a luxury fashion brand based in Manchester! This is a brand new role for the company and would head up the marketing team whilst they continue their rapid growth globally. They are looking for a commercial Head of Marketing to drive sales through multichannel marketing. With forecasts to double T/O in 2018 they need an experienced marketer from an ecommerce background to join their fun but ridiculously driven team!

Responsibilities
? Develop and implement commercial strategies according to company goals and objectives aiming to
accelerate growth.
? Generate revenues that lead to sustainable year on year growth whilst increasing share value, optimising
cash and driving profitability.
? Vision to Execution; enabling growth through taking the vision and being strategically agile, a proactive
planner and tenacious executer, bringing success by getting everyone aligned.
? Communicating with Finance department on income forecasts and actuals
? Understanding of the market and competitive landscape to create competitive detailed growth plans for
commercial opportunities.
? Supporting directors and Global Manager with business development and market research.
? Management of the sales and marketing budget
? Examine and analyse sales figures, advise on and monitors marketing campaigns and promotional
activities
? Lead and systemise social media strategy and approach
? Develop strategies to increase client loyalty and maximise sales opportunities
? Increase conversion rate and quality hits to site
? Lead the email marketing strategy
? Develop strategy to increase quality data collection
? Development of CRM system.
? Understand the requirements of existing clients to ensure their needs are being met and to learn how to
meet future needs.
? Find new opportunities to pitch and acquire from new clients and manage client relationships (new and
existing).
? Maintenance, communication and refinement of the brand identity and brand book
? Lead ambassador programme & partnerships
? Project manage the development of all brand and marketing content and materials such as: Photography,
Video content, Digital assets, Brand and website copy with clear consumer messages, Sales support aids,
Promotional material, PR tool kits
? Leading sales & marketing team
? Scaling & systemising the core sales activities for consistency, solving problems, pipeline and sales plan
control and ensuring high Client delight.
? Continuously looking at ways to improve processes and procedures

If you are interested in hearing more about this brilliant brand please send your CV to or apply now


As the North's leading Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Reference: 34324745

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