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Head of Marketing

Posted 6 December 2017 by SF Group Easy Apply Ended

SF Group are currently looking for a Head of Marketing for my product lead B2B client based on the outskirts of Nottingham.

This permanent position is in place to both lead the marketing strategy within the business and help execute this alongside the team.

Day to day responsibilities include:

  • Manage marketing efforts across all lines of business and marketing channels including live events, advertising, website, online, social, video and telemarketing
  • Manage media relations efforts across print, online and social
  • Lead and grow our team of multi-disciplinary professionals to help scale 3D Laser Mapping's marketing efforts over time (currently consisting of an events manager, a marketing assistant, a freelance content writer and external PR & SEO agency)
  • Manage content development efforts across brochures, flyers, white papers, case studies and success stories
  • Own the entire marketing process from idea to execution to measuring ROI
  • Create a content calendar for the company and partner with internal and external resources to ensure original B2B content get produced for video, blogs, white papers and webinars
  • Execute profitable lead generation campaigns across all marketing channels
  • Closely monitor and analyse performance of all demand generation activities and make and implement optimisation recommendations on a regular basis
  • Develop and manage a closed loop lead management process with sales to maximise marketing and sales investment
  • Manage and build a world-class customer and target prospect database with multiple relevant contacts per target organisation
  • Regularly identify growth opportunities and areas for additional marketing resource investments
  • Communicate demand generation strategy and results across the entire company and work with the executive team to ensure successful execution

The ideal person will be/have:

  • Experience in marketing with particular emphasis on demand generation
  • Extensive experience with setting up and managing successful marketing campaigns across events, advertising, website, online, social, video and telemarketing
  • Experience leading a team of multi-disciplinary professionals to successfully plan and execute marketing programmes
  • Strong understanding of the marketing funnel and steps required to move prospects from enquiry to qualified lead and sales validation
  • Proven experience working closely with sales as a partner to drive revenue
  • Experienced used of marketing automation software such as Marketo, Eloqua, Pardot and/or Hubspot
  • Results-oriented professional with a proven track record of getting stuff done and achieving ambitious goals
  • Top-notch quantitative and analytical skills with an ability to turn data into actionable highlights
  • Excellent written and verbal communication skills for internal and external audiences
  • Desire to work in a dynamic environment where your work is critical to the company's long term success

This position will pay an annual salary of between £50,000 and £65,000 a year. If you are interested in this role please apply below as soon as possible.

Reference: 33968893

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