Head of Marketing & PR (SaaS)

Posted 26 September by Central Employment Agency (North East) Limited
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Central Employment are delighted to recruiting for a Head of Marketing & PR (SaaS) for a fast growing software development and web agency. Due to their UK reach, the role can be based in Teesside or Cardiff, with travel to both locations expected.

General Purpose of the Head of Marketing & PR (SaaS):

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organisation.

Main Job Tasks and Responsibilities:

  • manage and coordinate all marketing, advertising and promotional staff and activities
  • conduct market research to determine market requirements for existing and future products and services
  • analysis of customer research, current market conditions and competitor information
  • develop and implement marketing plans and projects for new and existing products
  • expand and develop marketing platforms
  • manage the productivity of the marketing plans and projects
  • monitor, review and report on all marketing activity and results
  • determine and manage the marketing budget
  • deliver marketing activity within agreed budget
  • report on return on investment and key performance metrics
  • develop pricing strategy
  • create marketing presentations and copy write
  • liaise with media and advertising
  • collaborate with the sales function
  • monitor industry best practices
  • Prepare and project manage the publication and distribution of publicity materials
  • Devise and organise a calendar of marketing events, such as dinners, promotions and events
  • Undertake market research and establish the best way to reach target groups
  • Represent the organisation at events
  • Write, edit and proofread marketing material for use in different channels
  • Oversee and update the website(s)
  • Develop and communicate through the organisation’s CRM (Customer Relationship Management) system
  • Coordinate with internal and external agencies, for example designers, to produce marketing material such as stationery and web pages
  • Analyse the impact of marketing campaigns and prepare measurement reports
  • Write press releases and communicate with the media
  • Write and produce a regular newsletter and blogs
  • Lead PPC and SEO campaigns
  • Maintain and develop the organisation’s database

Education and Experience

  • business or marketing-related degree or equivalent professional qualification
  • experience in all aspects of developing and managing marketing and PR strategies
  • technical marketing skills
  • proven experience in customer and market research
  • relevant product and industry knowledge - SaaS, Technology sectors
  • Automated marketing exposure
  • experience with relevant software applications

Key Competencies

  • excellent written and verbal communication skills
  • formal presentation skills
  • organization and planning
  • strategic thinking
  • problem analysis and problem-solving
  • team-leadership
  • persuasiveness
  • adaptability
  • creativity
  • judgment
  • decision-making

Required skills

  • Marketing Manager
  • PR
  • SaaS
  • IOT
  • PaaS

Reference: 35898830

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