Head of Marketing, Financial Services Company

Posted 30 March by Astral Recruitment

Primary objective:

Create and manage a contact and engagement strategy for new and existing clients to generate new business opportunities and promote the company, through effective marketing of our brand using social media, events/webinars, and targeted campaigns.

Duties and Responsibilities:

  • Ensure our communication and messaging on brand and services is strong, aligned, and consistent across all channels including web, social media, The Hub (intranet), events, campaigns, and other promotional material.
  • Create strong relationships between the client and the business. Support retention of clients and the passing between EB advisers as appropriate, as well as referrals to friends and family.
  • Identify opportunities to reach new audiences and deliver a plan for how we attract clients -
  • Work closely with the Digital Acquisition Team to ensure all marketing activity is aligned and supports the overall business objective.

Education, Qualifications & Training

  • Educated to degree level or equivalent level of experience, with senior professional development in marketing.
  • Level 6 or 7 marketing qualification through the Chartered Institute of Marketing.

Knowledge & Experience

  • Experience within financial services/financial planning will be a real advantage.
  • Strong commercial and strategic awareness.
  • Strong marketing leadership with a successful track record of growing a business as well as preparing for and successfully launching new marketing campaigns.
  • Managing a Marketing function/team, with responsibility for delivering at management/leadership level.
  • Managing costs and negotiating on pricing.

Base £50000 plus benefits

Required skills

  • CIMA
  • Marketing Campaigns
  • CIM qualified
  • marketing
  • head of marketing

Application questions

Do you have Head of Marketing experience?
Do you hold a degree in Marketing or Level 6 CIM?

Reference: 42368737

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