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Head of Marketing & Brand

Posted 7 March by DG Partnership Ltd Easy Apply Ended

Head of Marketing & Brand – £26-30K – Liverpool

About Avenue HQ:
Avenue HQ was founded in 2016 in Liverpool, UK. The company pride themselves on being a community driven business created for and facilitating a driven business community. Since conception, they have made big strides and continue to place ourselves at the forefront of the new working movement. They are a company that is evolving every day in response to our members and their constantly changing needs. It is that community which is truly at the heart of everything they do – they believe in creating inspiring environments where individuals, businesses and cities can thrive. From the minute you attend one of Avenue HQ’s events, use a space for a meeting, become a member or even visit one of their hospitality venues you’re invited into the fold and become part of the progression. They strive to offer much more than just workspace; their organisation reaches far beyond any of our four walls and they aim to support and nurture businesses as they graduate through Avenue HQ’s plans and grow with them.

Job Overview:

Avenue HQ are looking for a highly diverse and talented Marketing and Brand Manager to take charge and shape the direction of the company as they expand throughout the UK. The role will require a strong knowledge of the full marketing sector and the ability to manage and outsource where necessary to deliver a high-quality voice consistent with their brand ideologies and commercial focuses. Strategy will be at the forefront of your thinking but Avenue HQ’s community ethos will remain truly at the heart. You will need to be as comfortable within a one on one client introduction as you are delivering self-managed quality output from behind a computer screen. You will be the face of the business in many ways, especially in new cities and must stay reactive and ahead of the market curve in terms of technology and building valuable relationships within the sector.

Key Attributes:

  • Knowledgeable - previous experience in marketing, brand development and people management is a must
  • Community-inspired - show a genuine passion to promote, internally and externally, AHQ’s benefits and USPs
  • Creative - be an ideas person, look at new and innovative ways of promoting the business nationwide
  • Detail-obsessed - be able to keep the brand and task-reason at the forefront of every decision; offer a fresh, critical eye to instil positive changes
  • Design Inspired - have a comprehensive knowledge of what looks good visually, whilst maintaining a good understanding of practicality and functionality
  • Objective - not to be precious with ideas, taking into account what’s being created, and for whom it's being created for

Responsibilities:

  • Support the organisation's growth through the development and implementation of company-wide, and localised, outreach marketing and brand image strategy in collaboration with Head Office and local community teams
  • Drive business growth through brand awareness as AHQ looks to move into new cities across the UK
  • Propose and take ownership of marketing targets - as agreed with the wider head office team
  • Communicate regular updates to the local community and head office teams regarding marketing objectives and progress
  • Take the lead, and guide local teams, operating across digital marketing channels: SEO, PPC, Affiliates, Content Marketing, Organic & Paid Social
  • Manage the marketing, PR and sales budgets for each AHQ site and relevant subsidiary businesses
  • Produce monthly reports on all aspects of the promotion of Avenue HQ, as well as closely monitoring and reporting how budgets/strategies/campaigns relate to eventual sales (ROI)
  • Manage the day-to-day responsibilities of all marketing execution across sites; be that working in-house, with agencies or with outsourced talent - hold them accountable for contractual deliverables in-terms of quality and on-brand standards
  • Drive local sales by training and developing community associates (Marketing & Outreach) to grow lead generation and sales through marketing techniques and to guide them along with Community Managers in matters relating to marketing/brand specific activity
  • Ensure all staff adhere to tone-of-voice guidelines and any content produced is in-fitting with company brand - sign off good content/reject and amend poor as well as leading local teams in content capture of events to be able to use across different platforms
  • Head-up AHQ’s visual identity to ensure all internal, member and external communications remain on-brand visually and verbally
  • Sign-off all marketing content (brand, visual, messaging) as per set brand guidelines for public, internal and member distribution
  • Be the Avenue HQ brand ambassador and representative at events and meetings, exploring potential PR and commercial opportunities
  • Refresh, update and develop the company websites: content, visuals, functionality etc.
  • Take lead on the production and aesthetic of all print material
  • Develop a company-wide video strategy
  • Head-up award nominations in order to grow national image

Reference: 34631454

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