Head of Marketing (B2B Events & Artificial Intelligence)

Posted 21 August by Savvy Recruitment Ltd
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Head of Marketing (B2B Events & Artificial Intelligence)

London

£55k + 15% bonus

The Company

Our clients are a leading global events & publishing company who are looking for a Head of Marketing with a proven track record within exhibitions, B2B events and/or large conferences marketing. This senior management role is responsible for defining and implementing the overall marketing strategy for this high-level, executive focused event series.

The best candidate for this position will be a technically savvy person with an impressive event marketing and digital skill set! A solid experience working in B2B marketing, preferably in exhibitions or conferences is desirable as the importance as well as the ability to work within a fast paced, entrepreneurial environment with a lot of travel globally.

The Role

  • You will be leading & implanting the digital marketing campaign strategy for all events
  • Managing and maintaining all website content
  • Proficient with e-shots/e-newsletters
  • You will be comfortable rolling out campaigns utilising a range of digital techniques such as paid search, SEO andPPC
  • You will be responsible for the Social Media account strategy
  • Overseeing Event App strategy & implementation around theyear
  • Working with colleagues to devise strategies to drive online traffic to the companywebsite
  • Keeping abreast of the industry and new technologies

Key Requirements

  • Ideally you would have been in a digitally focused B2B events marketing role previously
  • Experience in email campaign marketing and social media management
  • Experience of HTML/CSS coding in website andemails
  • Experience in SEM PPC, SEO, SEM and Affiliateprogrammes
  • Previous experience working across international markets (with experience in US markets a strongplus)
  • Previous experience in managing marketing databases with significant pools ofdata
  • Knowledgeable in the use Googleanalytics, WordPress, Adestra/Salesforce, Infront & email broadcasting system
  • E-commerce experience (B2B orretail)
  • Video editing knowledge for onlinestreaming
  • Working knowledge of Adobe Photoshop/InDesignadvantageous

Get in touch with us for more details for a confidential chat on this Head of Marketing role!

Reference: 35930500

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