Head of Marketing and PR

Posted 14 September by Nigel Wright
Easy Apply

The Opportunity:

Nigel Wright have been appointed to support a technology sector start up business in Teesside with the recruitment of a Head of Marketing and PR. The business is substantially financially backed creating a platform for significant growth over the next 3-5 years.

The Role:

  • Manage and coordinate all marketing, advertising and promotional staff and activities
  • Conduct market research to determine market requirements for existing and future products and services
  • Analysis of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for new and existing products
  • Expand and develop marketing platforms
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • Report on return on investment and key performance metrics
  • Develop pricing strategy
  • Create marketing presentations and copy write
  • Liaise with media and advertising
  • Collaborate with the sales function
  • Monitor industry best practices
  • Prepare and project manage the publication and distribution of publicity materials
  • Devise and organise a calendar of marketing events, such as dinners, promotions and events
  • Undertake market research and establish the best way to reach target groups
  • Represent the organisation at events
  • Write, edit and proofread marketing material for use in different channels
  • Oversee and update the website(s)
  • Develop and communicate through the organisation`s CRM (Customer Relationship Management) system
  • Coordinate with internal and external agencies, for example designers, to produce marketing material such as stationery and web pages
  • Analyse the impact of marketing campaigns and prepare measurement reports
  • Write press releases and communicate with the media
  • Write and produce a regular newsletter and blogs
  • Lead PPC and SEO campaigns
  • Maintain and develop the organisation`s database

Person Spec:

  • Business or marketing-related degree or equivalent professional qualification
  • Experience in all aspects of developing and managing marketing and PR strategies
  • Technical marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge - SaaS, Technology sectors
  • Automated marketing exposure
  • Experience with relevant software applications

Reference: 36111753

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