Head of Insights Ad Tech - London

Posted 5 April by Additional Resources Ltd Easy Apply
Head of Insights (Ad Tech) - London

£85 to £100k basic + bonus

My client, a global advertising technology company and pioneer of Search Intelligence are looking for a Head of Insights to productise and innovate business insights for media companies and create and strengthen relationships with agency contacts, particularly insights managers.

You will be the Leader (ultimate decision maker) for insights within the group - what data we show, how we lay it out, and how we show it/ visualise it.

Key responsibilities

Use client feedback to direct Marketing and Product innovation

Work closely with Analytics and Sales teams

Creating new products and in charge of ensuring that all of business insights products drive revenue and open up various new lines of business.

Assess market needs - media agencies, other industries

Scope and document what insights competitor media vendors and competitor insights vendors offer

Create clear roll out plans for each insights product that we have.

Work with product to ensure we hit the roll out plan at the decided spec.

Assess the quality of our data for insights, and gain clarity on what type of sources provide the data we need.

Understand how much data we need to run each of our various insights products at varying levels of quality.

Work with PS to give them clarity on what they need to go after, and sign off their roadmap for insights data.

Evangelise our released products externally.

Train staff internally.

Required skills

Significant senior management experience in professional client relationships

Leadership experience within the advertising technology industry

Strong team player, a role model and ability to lead by example

Experience leading a team

Ability to analyse and interpret data well

Excellent verbal and written communication skills

Ability to multitask and handle multiple high-priority tasks at the same time

Company overview

The companies unique Semantic Technology analyzes over 33 billion monthly searches to power insights and media on every channel and on every device. Our actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviors and intent signals. Our search intelligence activates media across all devices, reacting to consumers` inner life intent, interest and moments.

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003

Required skills

  • Analytics
  • Big Data
  • IT
  • Head of Insights

Reference: 34834183

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