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Head of E-Commerce, cool British brand!

Posted 4 April by I Love My Job Ltd Easy Apply Ended

£50,000 + bonus

A well-known, British brand, with an excellent retail and trade presence, seeks an experienced and technically minded Head of E-commerce to lead this growing side of the business.

You will be responsible for maintaining, updating and driving sales to their websites alongside maximising sales via their Amazon & eBay platforms.

As Head of E-commerce you will be required to:

  • Identify and manage all the necessary activities and tasks to optimise traffic, conversion, ROI, return rate, abandon rate, etc on the company’s website and marketplace platforms (Amazon & eBay).
  • Setting and reporting on KPIs e.g. overall turnover, increased website traffic, conversion rates, average basket spend and customer retention
  • Developing and growing the UK and international Amazon business; Overseeing both Vendor and FBA UK and EU accounts.
  • Develop a digital marketing strategy suitable for both retail and wholesale sites, to help enhance brand awareness including eshots, SEO and paid advertising
  • Taking responsibility for the success of the email campaigns, working closely with product, design and marketing throughout this process
  • Taking responsibility for the success of the email campaigns, working closely with product, design and marketing throughout this process
  • Optimise both index and landing pages in terms of customer satisfaction, usability and revenue performance
  • Keep up to date with new technology and implementing where viable
  • Using the online data to inform value of site placements, profitability of online products and categories to create the optimum offering
  • Ensuring the right products are placed in the optimal position on the home page and key landing pages to optimise sales
  • Amending home page and key landing pages during key trading periods
  • Working with the existing Sales and Product teams to optimise new product launches
  • Attending management meeting and contribute as required

To be considered for this Head of E-commerce role, you must have:

  • 10+ years’ e-Commerce experience
  • 5 years experience of trading Amazon and eBay platforms
  • Experience working across trade and retail websites
  • Strong analytical skills with the ability to collect, analyse and interpret data
  • Understanding of the disciplines required to drive traffic to retail websites and marketplace pages (PPC, email marketing, link generation, online PR, SEO, sponsorship, offline marketing, affiliate programmes, etc.)
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Understanding of Google products such as Webmaster Tools & Analytics
  • A hands-on approach with can-do attitude

Please get in touch with Louisa Mordaunt for a chat about this Head of E-commerce role.

Reference: 34828468

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