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Head of Digital

Posted 6 April by Michael Page Digital Easy Apply Ended

You will be working as a Head of Digital for a leading property business based in Central London, you must be from a property background. This company prides itself with individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.

Client Details

You will be working as a Head of Digital, based in London for a leading property & housing business.

Description

Key responsibilities for Head of Digital:

  • Bring expertise in the current and evolving digital sales strategy
  • Proven business leader, with a proven track record of digital or channel delivery
  • Proven experience of growing a channel, whilst improving ROI
  • Working with the various offline teams - brand and sales in order to meet the APE target across the various business lines
  • To oversee a digital sales team that will work with business partners across the business to achieve results
  • Strategic planning and delivery of on-target, acquisition-led digital marketing channel performance
  • Optimisation of digital response channel performance (PPC, display, social, SEO, affiliates)
  • Scientific use of AI, data and analytics to identify and create opportunity for digital optimisation
  • Collaboration on the pre-sales digital journey with digital product owners, UX and content owners
  • Input into tools and technologies required to improve conversion performance
  • Integration with the brand strategy and collaboration on creative development
  • Identification of future digital marketing trends, business models and media consumption to enable commercial advantage

Profile

The successful candidate will need:

  • Solid experience in the property and housing sector
  • Experience in project managing new initiatives in a matrix and fluid corporate environment
  • Understand the role of data scientists/marketing analyst in order to drive effective marketing ROI
  • Extensive experience within Marketing gained within a comparable market
  • Proven transformation capability
  • Effective collaborator, communicator and influencer at all levels, including senior leadership level
  • Team leadership and talent development
  • Successful in a fast paced, ever-changing, often pressurised environment
  • Performance driven marketer.
  • Highly numerate, analytical and results focused
  • Advanced in the use and understanding of tools and technologies essential for performance analysis, forecasting and conversion optimisation

Job Offer

You will receive a brilliant offer between £80,000 to £100,000 + benefits!

Reference: 34847255

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