Head of Digital Performance (eCommerce)

Posted 26 September by Central Employment Agency (North East) Limited
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Central Employment are delighted to be working alongside a national consumer, eCommerce brand as they look to recruit a Head of Digital Performance (eCommerce). As part of this, they are expanding the Digital Performance team and are now looking for a Head of Digital Performance (eCommerce) to operate within a new role, reporting into the Head of Group eCommerce.

Your key objective will be building a world-class online acquisition engine to drive the growth. Our ideal applicant will be working at a similar level in a fast paced, multichannel eCommerce organisation and looking for a new challenge with more responsibility as you will drive, manage and develop a new in-house integrated digital performance and analytics team. You will be highly commercial with a proven track record of successfully driving online sales growth through online marketing tactics and strategies.

Personal qualities:

  • Excellent people management skills
  • Highly strategic, analytical and commercial
  • Experience of management a large scale paid search budget
  • Technical acumen for delivery of personalised targeted digital marketing
  • High energy and strong drive to succeed

Key responsibilties of the Head of Digital Performance:

  • Delivering online sales and margin targets
  • Manage large digital marketing budget
  • Devise monthly targeted acquisition and brand development strategies across all digital media channels.
  • Be a key driver in the design & build of a new Sales Force e-commerce site
  • Set and carefully track budget and performance goals.
  • Closely manage digital media agency to oversee trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Collaborate with brand marketing on campaigns and creative assets.
  • Conduct in-depth analysis of campaign results to identify improvements.
  • Continually test new marketing channels, ad formats, creative, and copy.
  • Analyse the company’s overall customer acquisition to determine the best methods of attribution for paid marketing.
  • Working closely with our eCommerce partners such as Salesforce and Digital agencies to drive maximum benefit for our customers and return from our investments

Essential Experience required:

  • Experience in a high volume online or multi-channel retailer and or fast paced consumer driven eCommerce organisation
  • Excellent understanding of traffic and conversion measurements
  • Experience of content outreach and link building
  • Proven ability to oversee large website build
  • Solid understanding of site architecture /website taxonomy
  • Strong research, analysis/interpretation of data
  • Day to day user of Google Analytics and SEO tools, such as Search Console SEO Moz, Searchmetrics
  • IT literate with a higher than average knowledge of Microsoft Word and Excel
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholders
Personal qualities


· Highly organised, dependable, with a 'can do/will do’ attitude

· Excellent eye for detail and accuracy

· Ability to work independently and to tight deadlines

· A great communicator, who can contribute effectively as part of a team

· A logical thinker and problem solver

· Comfortable working in a fast-paced, ROI driven environment

· Ability to keep calm under pressure

· Flexible approach to work and workload

· Passionate about developing a career within digital marketing

Required skills

  • Digital Marketing
  • Ecommerce
  • Senior Management
  • Aquisition
  • Online Retail

Reference: 35902313

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