Head of Digital Marketing
London, £70k plus bonus and benefits
Head of Digital Marketing / Senior Digital Marketing Manager / Head of Acquisition needed by a market leading global consumer services group who are growing their multi-brand marketing team. You'll be responsible for defining and executing on the multi-brand customer acquisition strategy with the primary focus being SEO and PPC. You'll be expected to manage a 7-figure budget, executing through your team and hands-on with the occasional help of agencies.
Head of Digital Marketing / Senior Digital Marketing Manager / Head of Acquisition will:
*To lead acquisition through digital channels for all brands through SEO, PPC and via partners
*Lead the development, evolution and management all B2C UK brands
*Develop written and visual content to support each of the brands
*Evolve the companies CRM capabilities to meet long-term business objectives
*Manage the use of internal / external resources to most effectively deliver each project
*This includes the full document suit for B2C brands managed through our Newcastle operation.
*Develop and promote CRM processes on an operational level within UK business units.
*Be the lead relationship point with Marketing related external agencies and partners for related projects
*Lead and develop the UK Marketing team.
Head of Digital Marketing / Senior Digital Marketing Manager / Head of Acquisition must have:
*Strong Digital Marketing Experience from any regulated industry such as; eCommerce, media, Travel, Holidays, retail, airlines, marketplaces, classifieds, fintech, proptech, finance, consumer, b2b, b2c etc
*Financial services / regulated industry experience
*Strong marketing background including B2C development
*5 year experience of managing multiple projects
*Experience of managing a team
*Proof of successfully developing a brand.
*Excellent English including copywriting skills.
Intelligent People is a specialist Head of Digital Marketing / Senior Digital Marketing Manager / Head of Acquisition recruitment agency.
- Head of Digital Marketing / Senior Digital Marketing Manager / Head of Acquisition
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