Head of Digital - Digital Marketing Specialist - Job Summary
This is a fantastic opportunity to join this semi-start up organisation to assist them in growing their brand and customer base.
It is an exciting opportunity for someone to really drive and sculpture the both the brand strategy and shape the way the somewhat complex customer base is attracted. It will require a driven commercial digital marketing expert who really understands customer acquisition and segmentation.
Head of Digital - Digital Marketing Specialist - Role Responsibility
As Head of Digital you will be responsible for all digital marketing functions, customer acquisition and Brand Growth, so you will need to demonstrate a proven track record of driving performance, customer growth and improving ROI across the following areas:
- Customer segmentation and attraction.
- SEO, monitoring transactions and ensure that SEO channel is achieving company targets
- PPC, maximising return on investment
- Affiliate programs managing both the existing relationships and identifying potential new ones
- Email marketing campaigns managing their effectiveness
- Social media campaigns
- Ensuring all activities are vigorously tested and that they are addressing the appropriate target audience to ensure that the ROI is maximised thought increased site traffic flow and sales maximised
- Proven people motivation and management skills.
Head of Digital - Digital Marketing Specialist - The Ideal Candidate
You will have a proven career history - at 'Head-of' or senior digital manager level ready to take a step up - with a fast paced digital business in the Retail, Hospitality, Finance or Telecommunication areas but most importantly you will have excellent commerciality and understanding of customer acquisition and segmentation.
This role is not for the faint hearted and is fundamental in the growth of the business with a strategic but hands on approach and is a unique opportunity for the right individual to really be part of a business that is on the journey to be a market leaser in its field.
Detail2Digital is a trading division of Detail2Recruitment Limited acting as an employment agency. We are the chosen recruitment partner for many of the UKs leading Digital & Online companies.