The Head of Customer Loyalty / Head of Partnerships / Head of Loyalty Marketing role will also be responsible for customer insight and leading a new partnership strategy.
The Head of Customer Loyalty / Head of Partnerships / Head of Loyalty Marketing will develop the UK customer activation and retention strategy for a loyalty programme with 40+m global users. You will be the voice of the customer across all touchpoints and departments, feeding back in to all UK business strategies!
The Head of Customer Loyalty / Head of Partnerships / Head of Loyalty Marketing will
*Own customer activation and retention strategy
*Own all Loyalty & Customer KPIs
*Lead the Programme acquisition strategy across all channels
*Be the voice of the customer
*Challenge all the business on customer service initiatives and improvements
*Lead the new local Corporate Loyalty strategy
*Own customer insight and create new customer profile and segmentation strategy
*Develop and lead new partnership strategy
The Head of Customer Loyalty / Head of Partnerships / Head of Loyalty Marketing role will have:
*Experience in managing & providing strategic vision to a loyalty programme or high-volume customer database
*Senior stakeholder management experience
*Experience of leading a team preferably in a global / matrix environment
*Strong project management skills
*3rd party agency management and negotiation skills
*Senior experience of digital, CRM and ATL marketing with a high spend but focussed on KPI's and ROI delivery
This is a significant role within one of the most exciting brand names in the world. The successful candidate will be part of a team that is creating the blueprint for how consumers are engaged, retained, and acquired across the business and help create a brand-new way of marketing. This is the first team in the business to take this exciting concept and make it a reality.
Intelligent People are a specialist Head of Customer Loyalty agency.
CRM Director, Head of Relationship Marketing, Head of Consumer Experience, Relationship Marketing Director, Head of Marketing, Head of Digital Marketing, Head of Database Marketing, Director of Customer Loyalty, Head of Customer Loyalty, Senior Manager Customer Retention, Customer Insight, Head of Customer Engagement, Head of Customer Loyalty, Global Head of CRM
- Head of Marketing
- Head of Digital Marketing
- Head of Relationship Marketing
- Head of Consumer Experience
- Relationship Marketing Director
- Head of Database Marketing
- Director of Customer Loyalty
- Head of Customer Loyalty
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