Head of CRM

Posted 8 May by Harnham
Easy Apply

Head of CRM
UK Gaming Company
London
£500 - £600 per day

A leading Gaming Company are looking for a Head of CRM to join their team to help improve their player relationships through more personalised campaigns and improved contact strategies. You will be project managing the CRM team, Product team and UX team with a focus on CRM. You will be leading the team in multi-channel communications including email and push notification.

The Role and Responsibilities

  • Define CRM strategy to grow audiences and sales across various products
  • Improve player relationships through personalisation of campaigns and improved contact strategy
  • Delivering CRM activities across email and push notification
  • Leading the CRM, Product and UX Design teams with focus on CRM

Skills and Experience

  • Leading various teams is vital as this role is very collaborative
  • Understanding of various CRM and ESP
  • Previous experience working in campaign personalisation is a must
  • B2C campaign experience required

Benefits

£500 - £600 per day

How to Apply

Please register your interest by sending your CV to Lloyd Dunstall via the APPLY link on this page.

CRM / Campaigns / Personalisation / Email / Push / Strategy

Required skills

  • CRM / Campaigns / Personalisation / Email / Push / Strategy

Reference: 37924540

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