Head of CRM and Retention

Posted 21 February by Intelligent People Ltd Easy Apply
An opportunity to build a customer engagement journey, joining a high growth consumer eCommerce business as the Head of CRM / Head of Retention Marketing / Senior Customer Marketing Manager / Senior Marketing Manager. The role will give you the opportunity to develop and deliver a hugely creative and engaging CRM and Retention strategy through on and offline channel and bring the customer into the heart of the business.

Working with an impressive leadership team who have worked hand in hand to build out an agile operational capability the business now come to focus on the customer journey and the hire of this pivotal role. Here's your opportunity to have incredible impact on business growth working with a team of creative individuals with great passion and drive!

The Head of CRM / Head of Retention Marketing / Senior Customer Marketing Manager / Senior Marketing Manager position would suit a customer focused marketer who enjoys building communication strategies and creative campaigns across on and offline channels. Within the role you will:

*Develop a comprehensive CRM program to segment, engage, inform and win back customers with personalised and targeted communication, content, and loyalty programmes
* Lead a team responsible for campaign development and optimisation
*Own and oversee the CRM strategy and overall retention initiatives
*Effectively develop and execute programmes across all marketing channels including email, mobile, social, web, and packaging comms
*Understand the customer lifecycle and develop plans to address points of improvement
*Work closely with trading, customer care, technology, product, data, brand, and operation teams to develop, launch, measure results and optimise retention initiatives
*With the support of our Data and Insight team, utilise customer data, research and analytics to test promotional offers, creative, content/messaging, and frequency

The role Head of CRM / Head of Retention Marketing / Senior Customer Marketing Manager / Senior Marketing Manager:

*Demonstrable hands-on analytical experience
*Significant management experience in customer marketing and CRM, working in a high transaction consumer busines
*Bachelor's Degree or higher with high caliber academic experience required
*Experience working in a fast paced environment with or for a high-growth company
*Strong bias for action and project management skills, with evidence of driving to make change happen quickly
*Ability to work independently and manage campaigns and initiatives from start to finish
*Experience in building relationships across a company to influence outside of direct responsibility
*Strong excel modelling skills and experience in understanding retention metrics

Intelligent People is a specialist recruitment agency hiring Head of CRM and Retention jobs

Reference: 34522239

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