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Head of Content (FX, CFD, Cryptocurrency Trading)

Posted 27 February by Investoo Group Easy Apply Ended

Introduction

Investoo Group is the largest lead generation company in the Forex and retail investment industry. The group is backed by online technology leaders Kinetic Investments and Optimizer Invest.

With a portfolio of 30 different brands across 8 different markets, Investoo Group have established themselves as the world’s leading financial performance marketing company.

Role

We are looking to recruit a Head of Content to join our fast-growing team. The Head of Content will be accountable for creating and implementing the content strategy plan in line with our overall strategy across all channels, including: our full web portfolio, social media platforms and CRM Team.

This is a senior role within the team and you’ll play a key role in shaping our future and growing the content team.

Responsibilities

  • Create and implement a detailed content project plan focussed on FX, CFD and Cryptocurrency Trading

  • Oversee the development and implementation of the company’s social media strategy to increase customer acquisition and traffic

  • Create & edit thumb stopping, headlines & engaging content that drives traffic to our websites

  • Manage the social and content team

  • Work closely with designers to create content for attention grabbing emails

  • Use analytics to monitor impact of content across all channels, reporting back on strengths and weaknesses, and using this in future content marketing campaigns.

  • Working hand in hand with the head of PR to direct and maintain a strong network of bloggers and the media

  • Build strong working relationships with key teams in order to ensure cohesive content and product strategy delivery

Key Requirements

  • 6+ Years’ experience managing the creation of SEO Optimised content ideally within the Financial / Trading industry

  • Previous demonstrable experience creating and implementing a successful digital Content Strategy

  • Experience Managing a team of Content Writers and Editors both Freelance and permanent

  • A blend of journalism and content marketing/advertising background is ideal for this role.

Soft Skills:

  • Communication - You will need to be articulate, confident and can display a clear level of intelligence. Your communication skills both written and verbal will need to be of the highest calibre

  • Collaboration - You work well in a collaborative, team-based environment. You inspire teams and instil positivity. You are transparent in the work that you do, sharing it openly with others

  • Results Driven - You are highly motivated with outstanding interpersonal skills and possess the aptitude to work on your own initiative to strict deadlines and targets.

  • Entrepreneurial - You are creative, innovative and can think quick on your feet in a fast-paced growing environment

Reference: 34175697

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