Focusing on the rapid growth in content marketing, the business provides a key distribution channel for global brands to disseminate their content and thought leadership across premium media owner sites according to relevancy.
Headquartered in London with a presence in the US and Singapore, they have run campaigns for over 30 of the world’s largest brands across global premium media owners including FT.com, FT adviser, Reuters, the Economist, Haymarket and many more.
The businesses content marketing platform, breaks new ground by offering global advertisers the opportunity to house their content within hundreds of branded ad units. The content is semantically profiled and the ad units are then dynamically served alongside premium media owners’ articles. This has resulted in record engagement and click through rates for branded editorial, white papers and video content.
Essentially, the business develops and deploys an ontology - a large semantic database that builds profiles of online content – on which the businesses product is based. The ontology takes advantage of Natural Language Processing - a field of computer technology that engages with the interaction between natural (human) and computer languages.How you can expect to spend your day;
The graduate sales executive will report in to the sales head. To begin the focus will be assisting with lead generation.
Day to day responsibilities will include:
• Team Administration
• Salesforce CRM Management
• Generating leads
• Creating sales decks and responding to RFPs
As you become trained up, overtime you will begin to start selling to and negotiating with media agencies and clients and include focusing on renewing business.
Further tasks include:
• Researching and prospecting sales targets
• Producing and amending sales collateral
• Maintaining a corporate CRM system (salesforce)
The ideal intern’s personality and qualifications;
• Strong analytical skills
• Excellent communication skills
• Excellent attention to detail
• Competent user of Microsoft Excel or equivalent
• Problem analysis and resolution
• Solution focused
• Able to work alone and use own initiative, engaging with others when needed
• Self-starter with the tenacity to get tasks done meeting deadlines to high quality standards
• Excellent organisational and time management skills
What are the perks of interning at this company?
The offices are located next to the Tate Modern, on London’s Southbank. Working in a vibrant, fun atmosphere, with regular company outings and as much coffee as you need!!
They pride themselves on a very open and friendly culture so this is not some hard-nosed sales environment with people cracking whips until all hours! The team have a lot of fun together and while professional and hard-working are extremely personable.
Their clients are 100 of the world's largest brands (Credit Suisse, Adobe, IBM, Accenture etc) so the individual will gain incredibly valuable experience working with some of the world's largest cos. In addition we work with the world's largest advertising agencies (WPP, Publicis, IPG, Havas etc) and the world's most premium publishers (FT, Economist, WSJ, Bloomberg, BBC, New York Times etc).
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