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Graduate Research Executive (Quantitative)

Posted 5 March by McCann Erickson Easy Apply Ended

This is an opportunity to join the research team at the UK’s largest integrated communications agency with over 450 staff. We are looking for a bright, enthusiastic and curious recent graduate to join the growing research team at McCann Birmingham.

We are looking for someone with a genuine passion and enthusiasm for understanding people, culture and how they relate to brands and communications.

Reporting to the Research Director, the quantitative Research Executive will be a critical, logical and analytical thinker. They will enjoy figuring out puzzles, spotting patterns and finding stories in data. A strong communicator, they will be able to describe the patterns they find and bring them to life through storytelling.

This is not a maths-heavy role, but you must be numerate and comfortable working with data from a variety of sources.

Above all, you should have a passion for learning and be keen to understand how people, brands and communications work.

Role and responsibilities

The key parts of the role include:

  • Being a point of contact on day-to-day work on research projects for both clients and suppliers

  • Supporting the Research Director and other team members on all day-to-day research tasks including:

  • Conducting secondary research and analysing data from a range of secondary sources (Mintel, Forrester, TGI, Global Web Index)
  • Monitoring and managing fieldwork
  • Learning how to design questionnaires
  • Learning how to specify data and check that what’s received is correct
  • Conducting initial analysis and crafting a story
  • Creating presentations for both client and internal audiences

Collaborative working to ensure smooth project delivery including:

  • Works closely with the Research Assistant and / or Project Manager to ensure effective running of projects

  • Where necessary, learning the basics of qualitative research and integrating quantitative findings with the qualitative team

  • Where necessary, works closely with other agency departments to deliver the research elements within integrated communications projects

What we’re looking for:

  • A strong communicator with the ability to tailor communication to different circumstances and audiences - presenting, liaising with clients, suppliers and other departments

  • Ability to think and work independently and as part of a team

  • A keen interest in brands, advertising, people and culture

  • Organised and with excellent attention to detail

  • Takes responsibility, with support from line manager, for their own development, performance and training

  • A critical and analytical thinker who can turn logic into magic

Who we are:

  • McCann Birmingham is a full-service integrated communications agency that forms part of McCann Central - a fully integrated marketing communications network with additional offices in Bristol and Milton Keynes. Amongst McCann Central’s biggest clients are: Vauxhall, JTI, Flybe, Gtech and Stanley Black & Decker

  • McCann Central forms part of McCann Worldgroup and the wider IPG network (one of the biggest global agency networks) made up of Advertising, Media, PR, Branding and Activation companies in over 100 countries

  • McCann Birmingham runs as a full-service research agency sitting at the heart of the wider McCann Birmingham agency. We offer a full set of qualitative and quantitative capabilities

  • McCann Birmingham’s Research Department sits amongst strategic planners, copywriters, art-directors, digital, media and account teams. This leaves us uniquely placed to uncover the insights that can drive business success and to draw on all of this expertise when recommending how to action them. An additional benefit is the unique ability for us to see the impact of our insight come to life in effective creativity

  • McCann Birmingham’s national and international research clients include: Alpro, Flybe, Gtech, Selco, Encona, Tenderstem, Tenpin, James Villas and many more

What we offer:

  • As part of McCann Worldgroup we offer a world-class training and development programme

  • Regular learning and development from across the business through our series of lunchtime Masterclasses

  • The ability to join a mentoring and mentee scheme

  • Access to a unique Research Collective - a collaborative community of insight talent across McCann Worldgroup agencies to work with, share and collaborate on everyday insight projects as well as global studies

  • Clear career progression opportunities within the business

  • The opportunity to work closely with other McCann businesses and offices, where required - including McCann London, McCann Demand and McCann Health

  • An industry-leading range of competitive benefits including: 25 days holiday per annum, childcare vouchers, contributory pension scheme, annual discretionary bonus, access to bespoke product and service discounts, cycle scheme, on-site bistro and much more

Required skills and experience

  • A recent Honours graduate in any discipline

  • A PowerPoint ninja with excellent Excel skills, experience with statistical software such as SPSS, SAP or R is an advantage

  • Highly numerate and comfortable working with data

Required skills

  • Data Analysis
  • Insight
  • PowerPoint
  • Quantitative Research
  • Research

Reference: 34607774

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