Graduate Opportunity - PPC Specialist / Junior Manager (Marketing or Analytical Degree)
RAC is looking for highly motivated, driven, ambitious and charismatic Marketing / Digital Marketing & analytical Graduates to join our fast-paced and dynamic new In-House Studio and we want to speak to either raw Graduates who are ready to make an impact or Graduates who are looking for their first move in industry.
The remit of the role will be diverse, but ultimately accountable for the in-house production, management and growth of our PPC activity across our Insurance and Motoring Services products.
As you develop within the role you will become capable and credible to:
-Contribute to the success of a multimillion pound PPC account in AdWords and Bing Ads
-Manage budgets for Insurance and Motoring Services PPC activity by tracking, reporting, and analysing all initiatives and campaigns
-Utilise bid management tools to help drive KPIs
-Create and optimise account/campaigns to deliver the commercial requirements of the organisation
-Analyse performance of various campaigns, using actionable data to optimise and further grow channel
-Implement short and long-term roadmaps
-Drive on-site optimisation of PPC traffic user-experience
-Affectively report, success and failures to senior management
-Create forecasts to lead performance and budget discussions
Skills, Knowledge and qualifications:
To be considered applicants will:
-Possess a degree (2:1 or above) in a Marketing, Digital or Analytical discipline
-Be straight from university or looking for your first move in industry
-Motivated by the opportunity to work within a PPC role and develop your skill-set across this arena
-Hungry to develop a knowledge of best practice PPC account management
-An appreciation of Google Adwords/Bing Ads
-Capability to become an expert across bid management software, analytics (e.g. GA) and tracking/attribution tools
-Excellent organisational and analytical skills with the ability to turn data into actionable insight
This is a great opportunity to work and support an iconic UK brand and will be based from our Bristol office working alongside a talented Marketing and Digital teams.
Depending on volume of applications received this vacancy may close prior to the advertised close date.
RAC is a Private Equity owned, highly diverse and extremely commercial organisation and we have been coming to the rescue of our members for over 120 years; with an unrivalled reputation for innovation & customer service and serving over eight million members.
We work at pace, provide a challenging and rewarding environment and have a culture that allows individuals the chance to have autonomy, high visibility and to become involved in a wide array of projects.
- Graduate Students
- Paid Search Campaigns
- pay per click
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